NEW YORK--(BUSINESS WIRE)--Makovsky, one of the world’s largest independent integrated communications firms, announced today the launch of its Consumer Brand Marketing Practice, expanding the agency’s capabilities and expertise to support a significantly broader range of audiences and clients. Leveraging Makovsky’s existing expertise in tech, health and financial services, the Consumer Brand Marketing Practice is positioned ideally to help clients navigate the trend of consumerization – in which, ultimately, everyone is a consumer – with success.
Combining the firm’s historic subject area expertise and a wealth of consumer experience from renowned industry veteran and Makovsky Managing Director, Denise Vitola, Makovsky’s consumer strategy will open up opportunities for brands to explore and leverage new forms of engagement and storytelling. Makovsky will pioneer ideas that guide interaction of a brand’s purpose with people, and transform conversations into commerce by helping consumers connect with brands emotionally. Our position will uniquely leverage the agency’s “Specialized Thinking” approach that will bring a different strategic sophistication to the consumer space.
“At Makovsky, we have the passion, knowledge, experience and tools to help clients tell their brand’s story and connect them to consumers,” stated Ken Makovsky, the firm’s founder, president and CEO. “We are the only agency to offer our specialized thinking in the consumer areas of tech, health and finance through our strategic cross-team collaboration. I applaud Denise Vitola’s leadership and strategic know-how in building Makovsky’s consumer practice from our existing award-winning work and am thrilled that our business is pursuing this new, exciting direction.”
Vitola, a public relations consumer marketing industry expert who joined the firm in September, brings vast consumer experience that includes blue-chip brands such as Abbott Nutrition (Similac, PediaSure, Pedialyte, Ensure, Glucerna), P&G (Prilosec OTC, Vicks, Pepto Bismol, Crest, Swiffer), The Home Depot, PayPal, eBay, Bank of America, JPMorgan Chase, Ford, TJMaxx, Purina, and more. Combined with in-house Makovsky experience on consumer-focused clients, such as Pepsi, Hilton Hotels, Mattel, Heinz, SKYY Vodka, Playtex, Unilever and Kraft, the Agency is taking its rightful place among consumer marketing and public relations firms with the launch of its Consumer Brand Marketing Practice.
Though poised to work in virtually any consumer segment, Makovsky will launch the practice with an initial focus on the areas in which it has its deepest roots: tech, health s and financial. “Being able to round out Makovsky’s rich heritage and experience with consumer brand marketing, which has been a passion of mine for my entire career, excites me – not only for what we can do for clients, but for the ability to leverage our unique staff experience, passion, creativity and intellectual power to do what we do best, which is going above and beyond to deliver for our clients and help grow their businesses,” said Vitola. “I know the mid-size agency atmosphere will provide these clients the service and special attention they deserve.”
About Makovsky Founded in 1979, Makovsky (www.makovsky.com) is one of the nation’s largest and most influential independent integrated communications firms. The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners with nearly 2,000 professionals in 100 cities through IPREX (IPREX.com), the second largest worldwide public relations agency partnership, of which Makovsky is the founder.
During 2014 and 2015, Makovsky won more than 50 awards for the agency, its client campaigns and its people. Recently the firm was ranked #7 in The New York Observer “PR Power 40 List” of the most influential firms in New York City.