Research and Markets: Global Marketing Resource Management Market to Grow at a CAGR of 13.77% between 2014 - 2019

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/2vgf9b/global_marketing) has announced the addition of the "Global Marketing Resource Management (MRM) Market 2015-2019" report to their offering.

This new report on the Global Marketing Resource Management Market highlights how the emergence of digital media has transformed the way marketers share information. Likewise, it has had a huge impact on how consumers make purchase-related decisions.

As a result, marketers are now invested in digital media such as websites, email and social media. The number of people using the internet has provided a new platform for communication. Marketers have found that digital media provides great freedom of communication to users than traditional media.

According to the report, MRM helps make marketing plans for product launches. It helps organizations decide which segment to target and position the product in. Also, it offers transparency to top management to understand the launch date and involve the media. Further, MRM defines the strategy with which the operational infrastructure needs to be constructed. Thus, it helps in the execution of plans according to company goals, and analyzes and improves ROI.

The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:

  • Marketing reporting and analytics
  • Project management software
  • Financial management software
  • Capacity management software
  • Others (Brand and production management software)

The analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.

Key Questions Answered in this Report:

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Description

07. Market Landscape

08. Market Segmentation by Application

09. Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

18. Key Vendor Analysis

19. Other Reports in this Series

  • BrandMaker
  • IBM
  • Infor Orbis Global
  • SAP
  • SAS
  • Teradata
  • Adnovate
  • Aptean
  • BrandMaster
  • BrandWizard
  • Central Desktop (PGi)
  • Code Worldwide
  • Direxxis
  • Kodak
  • Microsoft
  • MarketingPilot (Microsoft)
  • Neolane
  • Oracle
  • Saepio

For more information visit http://www.researchandmarkets.com/research/2vgf9b/global_marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing