BROOKLYN, N.Y.--(BUSINESS WIRE)--Tendr, the online leader in simple and elegant cash giving, announced today that it is expanding its services to include other major milestones where cash is traditionally the gift of choice. In addition to weddings, the leader in online cash giving now opens up everyone’s favorite celebrations - graduations, baby showers, bar and bat mitzvahs, even gifts for teachers - to the simplest way to give cash.
Each year in the US, over $30 billion in cash is given at special occasions and cash is by far the most requested gift for weddings, graduations, new arrivals, and religious rites of passage. In fact, 91% of brides surveyed say they wanted money more than any other gift - but that it’s hard to ask for.
Tendr helps people ask for cash by making it beautiful. Their online platform updates the traditional process of gifting cash, making it both elegant and easy, while eliminating the typical risks and hassles of handling bills. By moving the entire transaction securely online, customers can use a credit card (where they benefit from their card’s loyalty program) to make a cash gift, which is deposited directly into the recipient’s account.
“Tendr has always made asking for cash and giving it simple and tasteful,” said the company’s co-founder and CEO Jeffrey Beil. “And now we’re building on the success of our wedding registry model so that our customers can tastefully make cash gifts at any occasion.”
In addition to expanding its services, Tendr also announced a web site redesign to reflect its growing line of gift giving choices and to showcase the personalization options available to gift givers, including a gallery of luxury digital stationery - designed by renowned artists, illustrators, and designers such as James Gulliver Hancock, Lori Richmond, Amy Fuller, and La Moutique.
“Cash may be an age old gift,” suggests Tendr co-Founder Spencer Bagley. “But Tendr continues to modernize and simplify the process of giving it. We’re taking the awkwardness out of handing over folded envelopes and wads of cash and making it easy and elegant.”
Tendr is the simple and elegant new way to give and accept cash gifts. It allows gift givers the opportunity to send the warmest, most thoughtful cash gifts with a fraction of the effort. And for those celebrating their special occasions, Tendr provides their guests with a convenient, safe and thoughtful way to give the most welcome of gifts, cash.