NEW YORK--(BUSINESS WIRE)--Vivala.com, a platform designed by CafeMedia and geared towards Latina Millennials, surpassed one million visitors in November, just four months after its debut. Vivala launched as the first online platform of its kind fueled by user participation highlighting real stories, videos and images that represent the unique voices of the Millennial Latina. Vivala is part of the CafeMedia family, which reaches an audience of 75 million across its blogger network, social reach, and owned and operated properties including CafeMom, The Stir, MamásLatinas, Baby Name Wizard, and Vivala.
“There was really nothing out there that was speaking to this hugely influential group of Millennial Latinas in the multimedia and dynamic way we are,” explained Vivala Editor-in-Chief, Zuania Capó. “Our mission is to deliver smart, culturally-informed, and participatory content to this audience. We are thrilled by how quickly our audience is growing and how positive the feedback has been among the real, bold and savvy women we’re reaching.”
Many Millennial Latinas are second generation, English-dominant, and looking to understand and celebrate the blend of cultures that make them unique. Vivala’s most viral and popular content so far has included a range of topics that speak to and empower this Millennial Latina audience including:
- The stories of incredible Latinas, ranging from the Latina entrepreneur who started the first LGBTQ gym in the country, to a model with muscular dystrophy Jillian Mercado.
- Culturally-relevant content that speaks to the unique experiences of young Latinas in the United States – ranging from fun food showdowns about which country makes the best empanadas or ceviche, to personal profiles of Latinas sharing their cultural identity stories.
- Videos that empower Latinas with everything from a job interview makeup tutorial with vlogger Cindy Diaz, to ways to change habits with celebrity personal trainer Ary Nunez.
Vivala has also embraced user participation on a new level - giving its audience a channel to have their voices heard on the rapidly growing platform. Through its Insiders Program, Vivala gives hundreds of top users the chance to contribute original content as well as help shape the direction of the site. Additionally, the groundbreaking Vivala Spotlight Search gives undiscovered talent the chance to become one of the next generation of video stars. Vivala put a call-out to its audience to share their ideas for a video series. In early 2016 the five winners will each star in their own video series produced by and featured on Vivala, with an estimated production value of $20,000 per series plus tens of thousands of dollars in promotional and advertising support.
Vivala was CafeMedia’s first foray beyond the mom audience, and the company is already planning its next property for Millennial women, Revelist.com. Revelist will launch in early 2016, and will cover the wide range of stories that matter to young women of today.
"We are thrilled with Vivala’s rapid success, and with how our participatory, sharable content has resonated with this critically-important audience,” said CafeMedia CEO and Co-Founder, Michael Sanchez. "We look forward to continuing to serve the multi-faceted Millennial market in all its diversity, leveraging our deep insights to serve the audience in unique and customized ways.”
For more information, please visit www.vivala.com or join in the conversation on social media @heyvivala.
Vivala is a mobile-first lifestyle platform for Millennial Latinas fueled by user participation, highlighting the real stories, video and images that represent the unique voices of the audience. Launched in July, 2015, Vivala is already breaking the mold with content that ranges from workplace empowerment, to beauty tips that embrace the diversity of Latinas, to stories on women who are making an impact in their communities. Vivala’s original video series star well-known YouTube and Instagram stars and bloggers, who all represent the diverse voices of Millennial Latinas.
CafeMedia is a rapidly growing digital media company that delivers highly participatory and shareable content to reach up to 75 million monthly users across its owned and operated Properties, Blogger Network, and Social Platforms.
CafeMedia developed its formula for success by becoming #1 with the mom audience - its properties, which include CafeMom, MamásLatinas, The Stir, Baby Name Wizard, and Vivala, generate a collective 285 million page views and millions of conversations every month. CafeMedia also engages users beyond its properties, with 28 million social media followers and posts that get seen 450 million times a month on social media.
CafeMedia develops custom content marketing, native advertising, and word-of-mouth influencer programs that help brands add value to users' lives and activate word of mouth. CafeMedia is also a leader in helping advertisers reach the right users and generate results through premium programmatic solutions.
CafeMedia was founded by Michael Sanchez and Andrew Shue, with Highland Capital Partners and Draper Fisher Jurvetson as lead investors.