REDWOOD CITY, Calif. & BRUSSELS--(BUSINESS WIRE)--StrongView, a leading provider of enterprise email marketing solutions, and its parent company Selligent, a leading provider of omnichannel marketing solutions, today announced an upcoming webinar for enterprise email marketers titled "The Warming Web: Humanizing Digital Marketing for the Connected Consumer." On December 15, 2015, the US Head of the Future Foundation Heather Corker, and Selligent CMO Nick Worth will discuss how brands can humanize customer experiences to deepen relationships and loyalty.
Contrary to popular belief, technology is actually making people more empathetic. The Internet is not driving people apart; rather, it's bringing people together. In an effort to humanize their web experience, consumers are volunteering more information—and that's good news for forward-thinking brands. To embrace this warming web, digital marketers must strive for emotional engagement with their customers to establish connections that are more meaningful than likes and retweets.
All brands must become lifestyle brands, developing their humanity. Join Selligent and the Future Foundation to learn about the warming web, and see how leading brands are taking personalization to a more personal (and human) level to create meaningful customer connections.
Title: "The Warming Web"
Date: Tuesday, December 15, 2015
Time: 11:00am PT / 2:00pm ET / 6:00pm GMT
You Will Learn:
- Key factors giving rise to the warming web
- How to understand and respond to customers on a human level
- Contextual marketing strategies that make customer engagement more personal
Free Registration: http://www.strongview.com/warm
- Heather Corker, US Head, Future Foundation
- Nick Worth, CMO, Selligent
About StrongView, A Selligent Company
StrongView helps brands understand, engage, and deliver value to consumers. Recognized as a leading provider of email and cross-channel marketing solutions, StrongView enables brands to recognize and act on consumers' fast-changing circumstances before, during, and after each moment of engagement.
In October 2015, Silicon Valley-based StrongView merged with Selligent, Europe’s rapidly growing marketing automation and data management solutions provider. Together, StrongView and Selligent enable enterprise marketers to leverage a broad and robust suite of digital marketing solutions from a single global provider. Learn more at www.strongview.com and www.selligent.com.
About Future Foundation
Future Foundation is a leading independent global trends consultancy, working with businesses around the world to help them transform strategy, innovation, marketing, consumer insight, and customer service. Drawing on rolling, proprietary global research since 1996, the company has highlighted the real truth behind societal shifts – helping its clients get to the future first, identifying and maximizing commercial opportunity. The company has offices in London, New York, and Stockholm. www.futurefoundation.net.