OSLO--(BUSINESS WIRE)--Cxense, the global leader in real-time data management and personalization solutions, today announced John Paton has been appointed to chair of Cxense’s Advisory Board. In this role, John will oversee the Advisory Board and will help Cxense grow within media, financial and consumer brands on a global scale.
“John has extensive experience in the media industry and an impressive track record in his leadership roles,” said Ståle Bjørnstad, CEO, Cxense. “With John’s understanding of the market’s needs, he will continue to be an integral element in Cxense’s decision-making processes.”
John is chairman and a managing partner at IVA Ventures. Previously, he was CEO of Digital First Media, the second largest newspaper company in the United States, and CEO of impreMedia, the largest Hispanic news-and-information company in the country. He serves on the board of The Guardian, El Pais and PRISA, as well as serves as an advisor to a number of leading media start-ups. Prior to his appointment as chair of the Cxense Advisory Board, John served as Cxense Advisory Board member where he made strategic recommendations during Cxense’s recent acquisitions of the U.S.-based advertising optimization company Maxifier and the media arm of the video company Ramp. John is accompanied by fellow advisor board members Kjell Aamot, former Schibsted CEO, and Norikazu Tokusue, the Japanese IT icon.
“I am thrilled to be part of Cxense’s journey and expansion efforts. Cxense leads the way when it comes to data management and personalization strategies and has proven it is a powerful force within the marketing and ad tech industry,” said Paton. “I have enjoyed serving as an advisor to such an innovative company and I’m excited my new position will enable me to impact Cxense’s growth and particularly their U.S. momentum.”
John has a journalism degree from Ryerson University and successfully completed Harvard University’s Graduate School of Business Administration’s Finance for Senior Executives program.
Cxense enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide. Customers include Condé Nast, Dow Jones/Wall Street Journal, Gannett, The Weather Channel, Globo, Grupo Clarin, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten, Naspers, Bonnier, El País, The Guardian, Schibsted, and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’