SAN FRANCISCO--(BUSINESS WIRE)--MarkMonitor®, the world leader in enterprise brand protection, today announced a new capability in its Domain Management solution — key performance indicators (KPIs). The KPIs provide actionable intelligence that helps brand owners evaluate and improve domain portfolio performance.
The MarkMonitor KPIs for portfolio growth, domain utilization and brand coverage provide brand owners the insight they need to manage their global domain portfolios. The KPIs are represented as graphs, accessible via the customer portal. In addition to portfolio metrics, the new capabilities also include industry benchmarking data.
"Now, more than ever, with the introduction of the new generic top level domains (gTLDs), it's crucial that customers have the insights they need to be able to right-size their domain portfolios and make sure they aren't overloaded or misaligned," says Alison Simpson, Product Marketing Manager, Domain Management at MarkMonitor. "By accessing industry-leading data, users can view brand and domain registrations within their domain portfolio and benchmark against others in their industry."
The launch of the KPIs is the latest addition of features in an ongoing initiative aimed at helping MarkMonitor customers make informed decisions and optimize their portfolios. Other features launched this year include Website Thumbnails that show a view of domain names and where they are pointing to; and Integrated Domain Score, which helps brand owners score their domains based on a proprietary algorithm to provide an indication of value.
The KPIs support the best practices that MarkMonitor has developed based on its 15 years of experience as the industry's first corporate-only domain registrar.
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.
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