BOSTON--(BUSINESS WIRE)--BlueConic, the customer data platform that enables marketers to translate customer intent into action, today announced that it has been selected by JustFlowers.com to provide comprehensive views of individual users, built upon data captured in unique customer profiles. Through the BlueConic platform, JustFlowers.com can now connect data from every touch point in the customer journey to deliver a personalized experience through email messages, digital advertising, real-time engagement with onsite visitors and more.
“Our ability to engage with customers on site and through email via personalized messages is a critical component to delivering enhanced user experiences and in helping us continue to drive increased sales,” said Konstantin Malygin, Head of Digital Marketing of JustFlowers.com. “With BlueConic, we gain a competitive edge in our ability to understand and to cater to the intent of each individual on our site. As a digital brand, intelligently engaging with our customers in real-time is key to optimizing conversions and BlueConic gives us the power to tailor our messaging to the individual level.”
BlueConic collects user activity and synchronizes the data associated with each individual across the entire marketing ecosystem – from CRM systems to mobile apps and analytics tools. This makes it possible for JustFlowers.com to personalize messages to each customer throughout the lifecycle, ultimately increasing individual interactions and overall transactions, leading to stronger customer relationships. The BlueConic platform enhances data capturing, enabling more efficient targeting capabilities that allow JustFlowers.com to reconnect with site visitors to drive conversions. Based on data collected in the BlueConic platform, JustFlowers.com has implemented an exit intent interaction with customers who abandon their cart during checkout. In only a few short weeks, this program alone has resulted in approximately 10 percent cart recovery.
“We understand the challenge that marketers face as they try to synchronize the customer data they collect from disparate sources across all systems, including tools such as email and advertising,” said Bart Heilbron, CEO and Founder of BlueConic. “BlueConic not only solves this issue for brands, but we go a step further by creating the opportunity for marketers to turn customer insights into results by creating personalized interactions that drive conversions. JustFlowers.com is a great example of a digital organization working to bring personalization to the next level and we are excited to help them achieve their goals.”
BlueConic’s customer data platform collects and unifies rich profiles to determine and activate the optimal interaction with an individual, based on both implicit and explicit intent. To learn more or schedule a demo, visit www.blueconic.com.
JUSTFLOWERS.COM is based in Los Angeles California. We have over 16 years of experience in the gift basket and floral industry. We work with preferred gift basket vendors and floral suppliers worldwide to bring the highest level of service and satisfaction to our customers online. JUSTFLOWERS.COM is committed to offering exceptional service to our customers. We understand that the gifts that you send represent you both personally and professionally.
BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. More than 90 brands, including Volvo, Boston Globe, ING and Ahold, currently leverage the platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at www.blueconic.com. Follow us on Twitter @BlueConic and “Like” us on Facebook.