LOS ANGELES--(BUSINESS WIRE)--MelroseMAC welcomes Rick Soto's appointment to Vice President of Engineering and Technical Services. Soto brings two decades of experience and will focus on day-to-day operations and long-term strategy in his new role. MelroseTEC is the business solutions-oriented arm of MelroseMAC, one of the most prominent Apple Premium partners and service providers. MelroseMAC has tapped Soto to head the MelroseTEC division, where he will lead a team of engineers and designers to implement solution-based programming for complex business issues.
“We are excited to welcome Rick Soto to the MelroseTEC family,” said Sandy Nasseri, CEO of MelroseMAC. “I am confident that his expertise will not only further develop our talented internal team, but will also help to strengthen the position of MelroseTEC as an emerging leader in the technology and entertainment industries.”
Soto joins MelroseTEC from Deluxe Media Inc., where he served as Vice President of Worldwide Production IT and Engineering, heading all global technology and digital distribution. Prior to Deluxe, Soto worked with Univision as head of West Coast Operations for IT and Broadcast in addition to EMI Music and Prudential Insurance.
Soto holds a degree in business administration in Information Technology from the University of Phoenix. A motivated self-starter, his expertise lies in leadership, global workflow management, communication, problem solving and technical skills.
“I am happy to join the team at MelroseTEC and look forward to utilizing this role to truly make a difference,” said Rick Soto.
MelroseMAC, the parent company of MelroseTEC, was established in 2003 and is one of the largest independent technology firms in Los Angeles. The woman-owned expanding company, which has averaged 18% growth over the last three years, has three retail stores located in Los Angeles and provides a full staff of retail and support for Apple products. MelroseMAC also supports the needs of broadcast, post-production, audio and digital media professionals. A boutique at its core, the brand is expanding rapidly. MelroseMAC is proud to offer its services to various sectors including entertainment, healthcare, and start-ups.