Hyperscale Infrastructure and Server-Based Storage Continue to Drive Spending in Enterprise Storage, According to IDC

FRAMINGHAM, Mass.--()--Total worldwide enterprise storage systems factory revenue grew 2.8% year over year to $9.1 billion during the third quarter of 2015 (3Q15), according to the International Data Corporation (IDC) Worldwide Quarterly Disk Storage Systems Tracker. Total capacity shipments were up 31.5% year over year to 33.1 exabytes during the quarter. Revenue growth was strongest within the group of original design manufacturers (ODMs) that sell directly to hyperscale datacenters. This portion of the market was up 23.4% year over year to $1.3 billion. Sales of server-based storage were up 9.9% during the quarter and accounted for $2.1 billion in revenue. External storage systems remained the largest market segment, but the $5.8 billion in sales represented a decline of -3.1% year over year.

"The enterprise storage market continued to follow a consistent trend in the third quarter of 2015," said Liz Conner, Research Manager, Storage. "Spending on traditional external arrays declined during the quarter as infrastructure refresh, coupled with the demand for software-defined storage and cloud-based storage, drove investments more heavily in server-based storage and hyperscale infrastructure."

3Q15 Total Disk Storage Systems Market Results

EMC finished in the top position within the total worldwide enterprise storage systems market, capturing 18.4% of all revenue. HP was the number 2 vendor with 16.3% share of revenue during the quarter while Dell finished 3Q15 in the number 3 position with a worldwide share of 9.9%. As a group, storage systems sales by original design manufacturers (ODMs) selling directly to hyperscale datacenter customers accounted for 13.7% of global spending during the quarter.

Top 5 Vendors, Worldwide Total Disk Storage Systems Market, Third Quarter of 2015 (Revenues are in Millions)

                               
Vendor    

3Q15
Revenue

   

3Q15 Market
Share

   

3Q14
Revenue

   

3Q14 Market
Share

   

3Q15/3Q14
Revenue
Growth

1. EMC     $1,676.3     18.4%     $1,822.5     20.5%     -8.0%
2. HP     $1,488.6     16.3%     $1,283.0     14.4%     16.0%
3. Dell     $899.4     9.9%     $914.3     10.3%     -1.6%
4. NetApp*     $651.0     7.1%     $746.2     8.4%     -12.8%
4. IBM*     $584.6     6.4%     $865.7     9.7%     -32.5%
ODM Direct     $1,252.1     13.7%     $1,014.3     11.4%     23.4%
Others     $2,576.6     28.2%     $2,236.1     25.2%     15.2%
All Vendors     $9,128.7     100.0%     $8,882.1     100.0%     2.8%

Source: IDC Worldwide Quarterly Disk Storage Systems Tracker, December 4, 2015

Notes:

* IDC declares a statistical tie in the worldwide disk storage systems market when there is less than one percent difference in the revenue share of two or more vendors.
IBM’s 3Q15 revenue excludes x86 servers due to the sale of that business to Lenovo.

In addition to the table above, an interactive graphic showing the worldwide market share of the top 5 total disk storage systems vendors over the previous five quarters is available here. Instructions on how to embed this graphic into online news articles and social media can be found by viewing this press release on IDC.com.

3Q15 External Disk Storage Systems Results

EMC was the largest external storage systems supplier during the quarter. The company accounted for 29.1% of worldwide revenues. NetApp and HP finished the quarter in a statistical tie* for the number 2 position with 11.3% and 10.4% share of worldwide revenues, respectively. IBM held a 9.3% share while Hitachi rounded out the top 5 with a 7.8% share of worldwide external storage revenue during the quarter.

Top 5 Vendors, Worldwide External Disk Storage Systems Market, Third Quarter of 2015 (Revenues are in Millions)

                               
Vendor    

3Q15
Revenue

   

3Q15Market
Share

   

3Q14
Revenue

   

3Q14 Market
Share

   

3Q15/3Q14
Revenue
Growth

1. EMC     $1,676.3     29.1%     $1,822.5     30.7%     -8.0%
2. NetApp*     $651.0     11.3%     $746.2     12.6%     -12.8%
2. HP*     $598.4     10.4%     $568.5     9.6%     5.3%
4. IBM     $533.8     9.3%     $590.7     9.9%     -9.6%
5.Hitachi     $451.2     7.8%     $508.5     8.6%     -11.3%
Others     $1,844.4     32.0%     $1,700.9     28.6%     8.4%
All Vendors     $5,755.2     100.0%     $5,937.2     100.0%     -3.1%

Source: IDC Worldwide Quarterly Disk Storage Systems Tracker, December 4, 2015

Note:

* IDC declares a statistical tie in the worldwide disk storage systems market when there is less than one percent difference in the revenue share of two or more vendors.

Flash-Based Storage Systems Highlights

The total All Flash Array (AFA) market generated $626.2 million in revenue during the quarter, up 60.8% year over year. The Hybrid Flash Array (HFA) segment of the market continues to be a significant part of the overall market with $2.4 billion in revenue and 26.5% market share.

Taxonomy Notes

IDC defines a Disk Storage System as a set of storage elements, including controllers, cables, and (in some instances) host bus adapters, associated with three or more disks. A system may be located outside of or within a server cabinet and the average cost of the disk storage systems does not include infrastructure storage hardware (i.e. switches) and non-bundled storage software.

The information in this quantitative study is based on a branded view of the disk storage systems sale. Revenue associated with the products to the end user is attributed to the seller (brand) of the product, not the manufacturer. Original equipment manufacturer (OEM) sales are not included in this study. In this study, Hitachi Data Systems (HDS) sales do not reflect their OEM sales to Sun Microsystems and Hewlett-Packard.

IDC's Worldwide Disk Storage Systems Quarterly Tracker is a quantitative tool for analyzing the global disk storage market on a quarterly basis. The Tracker includes quarterly shipments and revenues (both customer and factory), Terabytes, $/Gigabyte, Gigabyte/Unit, and Average Selling Value. Each criteria can be segmented by location, installation base, operating system, vendor, family, model, and region.

For more information about IDC's Worldwide Disk Storage Systems Quarterly Tracker, please contact Lidice Fernandez at 305-351-3051 or lfernandez@idc.com.

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.

All product and company names may be trademarks or registered trademarks of their respective holders.

Contacts

IDC
Eric Sheppard, 508-988-7925
esheppard@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com

Release Summary

Total worldwide enterprise storage systems factory revenue grew 2.8% year over year to $9.1 billion during the third quarter of 2015, according to the IDC Worldwide Disk Storage Systems Tracker.

Contacts

IDC
Eric Sheppard, 508-988-7925
esheppard@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com