WATERBURY, Vt.--(BUSINESS WIRE)--Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in coffee makers, specialty coffee, teas and other beverages with its innovative brewing technology, today unveiled the Keurig® 2.0 K250 brewer and exclusively designed Travel Mug in the PANTONE® Color of the Year 2016 selections: PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz.
For over five years, Keurig has partnered with the Pantone Color Institute™ to incorporate the latest trend colors into its hot brewing system portfolio.
“The Keurig and Pantone Color Institute partnership is a way for us to connect with our consumers on a level beyond offering all of the beverages they love,” said Ranjan Damodar, VP Keurig Hot Systems at Keurig Green Mountain, Inc. “Color allows people to showcase their personalities, and, with the addition of the PANTONE Color of the Year 2016 selections to our already robust line of colorful and unique brewers and accessories, we’re expanding on peoples’ desire to choose for themselves and express their individuality in different ways.”
Sold exclusively on Keurig.com in the U.S. and Keurig.ca in Canada, the Keurig® K250 brewer in PANTONE Serenity and the double-walled ceramic Travel Mug in PANTONE Rose Quartz will be available starting in early 2016. Together, the Keurig® K250 brewer and Travel Mug offer a harmonious color balance to create a truly unique color pairing perfect for the modern home, kitchen or office space.
“With consumers increasingly comfortable using color as a form of expression, we are seeing more experimentation and creative uses of color throughout the home, and nowhere has this showcasing of color been more pronounced then in the kitchen,” offered Laurie Pressman, Vice-President, Pantone Color Institute. “Keurig recognizes this changing consumer dynamic and we are thrilled to partner with them on their color offering as they enhance their market position from the single serve coffee industry’s leader into a brand that is additionally known for their color relevance. ”
“As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfill the yearning for reassurance and security are becoming more prominent,”
said Leatrice Eiseman, Executive Director of the Pantone Color Institute™. “Whether on their own or combined with other shades, the pairing of Serenity and Rose Quartz bring a feeling of calm and relaxation into the home environment.”
The Keurig® K200 brewing series is Keurig’s most recent addition to the Keurig 2.0 family. The system features smart technology that brews over 575 different K-Cup® pod varieties from 80 brands. Each brewer model within the Keurig® 2.0 system, including the K250, offers the ability to brew both a single cup using a K-Cup® pod, as well as a carafe using a K-Carafe™ pod (carafe sold separately).
For more information, visit Keurig.com/Pantone-Color-of-Year.
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is reimagining how beverages can be created, personalized, and enjoyed, fresh-made in homes and workplaces. We are a personal beverage system company revolutionizing the beverage experience through the power of innovative technology and strategic brand partnerships. With an expanding family of more than 80 beloved brands and more than 575 beverage varieties, our Keurig® hot and Keurig® KOLD™ beverage systems deliver great taste, convenience, and choice at the push of a button. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world.
For more information visit: www.KeurigGreenMountain.com. To purchase Keurig products: www.keurig.com, www.keurig.ca, www.keurig.co.uk. For more information about the new Keurig® KOLD™ beverage system: http://www.keurig.com/kold.
Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.
About Pantone and the Pantone Color Institute
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, Instagram.
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.