NEW YORK--(BUSINESS WIRE)--Stringr, a video marketplace that connects videographers with media organizations looking for real-time, curated video content, today announced a total of $1.5 million in funding. The investment will accelerate the company’s expansion plans as adoption of its marketplace and mobile app increases nationwide.
As the demand of quality video content continues to rise, Stringr provides a marketplace for media organizations to browse and buy high-quality, curated footage from amateur and professional videographers. Since its launch in 2013, Stringr has expanded to nationwide coverage, has more than 10,000 videographers on its platform and works with top news organizations and stock-photography houses.
The company’s funding comes from notable investors, including Matter Ventures, Founder.org and Signia Ventures. Stringr is a portfolio company of Matter, a San Francisco-based accelerator supporting media-related startups backed by the Knight Foundation, the Associated Press, The McClatchy Company, Google News Lab and other media organizations.
“In the last year, we’ve seen increased demand for quality video footage, fast. This new capital enables us to scale the adoption of our marketplace and give major media organizations a nimble tool to source content quickly at price that meets their growing demand for footage,” said Lindsay Stewart, CEO and co-founder of Stringr. “As a former producer, I faced the challenges of securing quality content under tight deadlines – it was a broken model that we had to fix. Stringr brings this traditional process into the 21st century, while giving videographers new opportunities.
Stringr was founded by Lindsay Stewart, a former news producer with over a decade of experience in major broadcast newsrooms including The Fox News Channel, ABC and Bloomberg News, and Brian McNeill, a former management consultant with Ernst and Young and Product Manager with Microsoft. Stewart and McNeill founded Stringr while obtaining their MBA at The University of Pennsylvania’s Wharton School of Business. Karl Ulrich, Vice Dean of Innovation and CIBC Professor of Entrepreneurship and eCommerce at The Wharton School of Business, is also an investor in Stringr.
Stringr currently works with many local and national television stations and publishers throughout the US. It plans to expand in the coming year to make its mark on new verticals as user-generated content increases in demand, especially within the advertising industry.
Stringr is the premier marketplace that allows media organizations to buy video footage from both amateur and professional videographers. Media organizations need only login, make a request and get video back in under an hour. Freelance and professional videographers upload their footage to be purchased by media organizations, making the obtaining footage an efficient, streamlined process.