SAN FRANCISCO--(BUSINESS WIRE)--Delivery Agent, Inc., the market leader in turning audiences into customers for leading global brands, is helping NBC’s TODAY celebrate the one-year birthday of Wrangler, a yellow Labrador Retriever training to become a guide dog with the help of TODAY’s anchors, staff and an experienced puppy raiser from Guiding Eyes for the Blind.
TODAY worked with Delivery Agent to activate a commerce component for their “Puppy with a Purpose” segment that culminated with the television debut of a Wrangler plush puppy, now available through NBC commerce channels including the NBC digital store and soon to be available through “Buy Now” Tweets. Net proceeds from the plush go to Guiding Eyes for the Blind.
“At Guiding Eyes, we’re committed to partnering more people with exceptional guide dogs and service dogs,” said Linda Press, vice president of development at Guiding Eyes. “Every day I see what a profound difference these partnerships can make. Guiding Eyes never charges people for their dogs, so we’re grateful to all our donors, and very appreciative of the work NBC and Delivery Agent are doing to raise awareness and funds.”
“Wrangler has built a tremendous fan base since he first appeared on TODAY,” said Mike Fitzsimmons, Delivery Agent CEO. “We’re thrilled NBC and Guiding Eyes for the Blind are leveraging the Delivery Agent platform to bring fans a connection point to this “Puppy with a Purpose” that will help with fundraising for such a worthy cause.”
About Guiding Eyes for the Blind
Guiding Eyes (www.guidingeyes.org) is a 501(c)(3) nonprofit that provides guide dogs to people with vision loss as well as service dogs to children with autism. The organization is passionate about connecting exceptional dogs with individuals and families for greater independence. Since its inception in 1954, Guiding Eyes has grown to be one of the foremost guide dog schools in the world, known for its accredited training programs and lifetime commitment to its graduating teams. Guiding Eyes is dependent upon contributions to fulfill its mission and provides all services free of charge.
About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world’s largest brands and media companies. Delivery Agent’s proprietary commerce technology allows fans to engage with and transact directly from media – music, advertisements, and television – via personal computer, mobile device or directly through the television. At the same time, Delivery Agent’s data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.