LOS ANGELES--(BUSINESS WIRE)--Ever wonder how you could expand your wardrobe to rival Cookie Lyon’s glitz and glam portrayed on FOX’s hit television show, EMPIRE? EMPIRE will once again cross from on-screen to real-life to bring consumers apparel, accessories and jewelry inspired by the show. Twentieth Century FOX Consumer Products, in collaboration with Delivery Agent, a leading digital commerce technology company, is launching the “official EMPIRE commerce experience” today along with a $1,000 EMPIRE holiday shopping spree sweepstakes.
At the center of the experience, http://EmpireFoxShop.com will offer an eclectic shopping metropolis of fashion and accessories inspired by the hit FOX series targeting all ages and demographics. Fans can find EMPIRE pattern jersey dresses, varsity jackets and casual vests as well as soon to be rolled-out home goods. All the products are seen-on or inspired-by the groundbreaking series that delves into the glamorous and always unpredictable world of Hip-Hop & R&B music.
To celebrate the grand opening of the “official EMPIRE commerce experience,” and in conjunction with Black Friday, one of the biggest retail days of the year, fans will have access to exclusive, never-before-seen products at special limited-time pricing, along with free shipping. The “official Empire commerce experience” will continually offer new styles and make the current holiday season an adventurous opportunity to provide unique gifts for EMPIRE lovers; connecting fans to the program even after the fall finale concludes on Dec 2.
In regards to the announcement, Peter Leeb, Vice President, Global Brand Management & Strategy, Twentieth Century FOX Consumer Products stated: “We are thrilled to uniquely extend the global phenomenon of EMPIRE through a shopping experience accessible across the platforms that fans use to engage with the show - from Twitter to YouTube to Fox.com and back on to the television through Delivery Agent’s ShopTV® t-commerce app.”
Having taken TV audiences by storm in its record-setting first season, EMPIRE returned this season as the No. 1 series on broadcast television, averaging 22.9 million viewers across multiple platforms, as well as being the most tweeted-about scripted program on broadcast television this season on Twitter. Only two all-new episodes of EMPIRE remain this fall, with its fall finale airing Wednesday, Dec. 2 (9:00-10:00 PM ET/PT) on FOX. EMPIRE begins Part Two of its second season Wednesday, March 30 (9:00-10:00 PM ET/PT).
“We are here to champion and support FOX’s vision and goal of celebrating EMPIRE’S loyal fans and their role in pop-culture,” said Mike Fitzsimmons, Delivery Agent Chief Executive Officer. “Now millions of fans have the opportunity to shop EMPIRE across screens and devices extending their involvement with the hit show.”
EASY ACCESS TO THE EMPIRE SHOPPING UNIVERSE
Alleviating the stress of holiday shopping, the “official Empire shopping experience” is accessible from all access points across digital commerce channels including:
- FOX.com: Fans can shop the show through FOX.com and EmpireFoxShop.com
- Twitter: Fans can follow the show on Twitter @EmpireFOX to access special offers Tweeted with a “Buy Button” enabling one-click transactions from within the show’s newsfeed.
- YouTube: Video clips on the official EMPIRE channel will be shop-enabled.
- Shop by Remote: Fans can shop the show via their remote control and Samsung, LG or Sony Smart TVs or Roku streaming players by accessing Delivery Agent’s ShopTV® television commerce app.
- Facebook: Like EMPIRE on Facebook for access to special holiday offers.
From Imagine Television in association with 20th Century FOX Television, the series was created by Academy Award nominee Lee Daniels and Emmy Award winner Danny Strong, and is executive-produced by Daniels, Strong, Academy Award- and Emmy Award-winning producer Brian Grazer, Ilene Chaiken and Francie Calfo. "Like" EMPIRE on Facebook at EmpireFOX. Follow the series on Twitter @EmpireFOX and join the discussion using #empire. See photos and videos on Instagram by following @EmpireFOX.
About Twentieth Century FOX Consumer Products
A division of 21st Century FOX and recognized industry leader, Twentieth Century FOX Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century FOX Film Corporation, Twentieth Century FOX Television and FOX Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century FOX Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.
About Delivery Agent, Inc.
Delivery Agent, Inc. is the market leader in turning audiences into revenue generating customers for the world’s largest brands and media companies. Delivery Agent’s proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPD’s and smart TV manufacturers, Delivery Agent brings scalability, organization, and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon, and Samsung among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.