WILMINGTON, Del.--(BUSINESS WIRE)--Chase Freedom today announced the results of a new survey that reveals that self-gifting is part of the American holiday shopping spirit and other fun holiday shopping habits:
- Most holiday shoppers (85 percent) ‘gift themselves’ while shopping for others
- Nearly 60 percent (57 percent) have either spent more on themselves than on those for whom they were shopping or kept something originally purchased for someone else
- The majority (69 percent) of those who gifted themselves while holiday shopping for others did not have buyer’s remorse and half (48 percent) even felt a sense of happiness
- Sixty percent of holiday shoppers who have a credit card that offers rewards or points are likely to spend their rewards on gifts for others
- Seventy-seven percent of holiday shoppers who have a credit card that offers rewards are likely to use the rewards they earn holiday shopping on gifts for themselves
“We are glad to see holiday shoppers treat themselves to something fun in the spirit of the holidays and are not surprised that many savvy shoppers use credit card rewards to gift themselves,” said Naney Pandit, general manager, Chase Freedom.
In time to help holiday shoppers tick through shopping lists while saving time and earning cash back that can be put toward something fun for themselves, Chase Freedom will offer cardholders an extra 5% cash back (for a total of 10%) on up to $1,500 in new combined purchases at Amazon.com, Zappos.com, Diapers.com and Audible.com from November 23 through December 31. Cardholders will have their current quarterly bonus maximum dollar amount reset on November 23 so they can earn the total 10% on up to a full $1,500. Cardholders earned 5% on up to $1,500 in combined purchases in these bonus categories from October 1 –November 22. Cardholders who are not activated for the current quarter bonus categories earn need to do so by December 14. New Chase Freedom cardholders can now receive a $150 bonus for spending $500 in their first three months.
“We hope this offer will excite cardholders and help make this holiday season more rewarding,” said Pandit.
Other survey findings include:
- Forty-seven percent of Americans who have self-gifted say holiday shopping puts them in a good mood, which encourages them to buy a gift for themselves and 33 percent look forward to holiday shopping for others because it gives them the opportunity to shop for themselves as well
- Americans ages 18–24 who have self-gifted are the most likely to gift themselves on something fun while holiday shopping for others (52 percent) whereas those over the age of 55 are less likely to gift themselves something fun (27 percent)
This season, shoppers will be able to easily gift themselves with something fun by redeeming their Chase Freedom rewards using the Chase Freedom Mobile App available on both the Apple App StoreSM and Google Play™, at the register of many of America’s favorite holiday shopping locations. Thirty popular merchants including Toys"R"Us®, Target®, and Lowe’s® are already Chase Freedom Mobile App merchants and last week, 9 new merchants came aboard, including Nordstrom®, Barnes and Noble®, Forever 21®, and more.
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.4 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,400 branches, 18,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.