COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of David Skinner as vice president of strategic alliances and partnerships in Merkle’s Enterprise Solutions Group. In his new role, Skinner will be responsible for formalizing Merkle’s partnership structure with the leading marketing and advertising technology providers and media platforms in the industry to drive business growth. He will also lead joint solution development efforts in collaboration with Merkle’s cutting-edge capabilities for the growth of Merkle’s key partner relationships.
“I couldn’t be more excited to join a team that is pushing the envelope on what’s possible with marketing and advertising technology and media partners,” said Skinner. “Merkle maintains a number of strategic partnerships with some of the most respected companies in the industry that will allow us to develop best-in-class solutions.”
Skinner, an accomplished digital media and marketing technology executive, has over 19 years of experience in marketing technology, advertising technology, and advisory consulting. He comes to Merkle from Rocket Fuel/[x+1], a leading ad tech company, where he was the VP, Global Partnerships, leading the business development and media supply teams. He was an SVP and member of the management team for six years at [x+1], responsible for leading the Business and Corporate development function and, prior to that, the Enterprise Business.
“Leadership in today’s marketing and advertising landscape requires innovation, collaboration, and excellence in relationship building with partners, both from a sales and solutions perspective. With David’s track record of success managing and developing partnership strategy, he will be a tremendous asset to our team, and Merkle’s position in the market,” said Gerry Bavaro, SVP, Enterprise Solutions for Merkle.
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 2,900 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.