NEW YORK--(BUSINESS WIRE)--Sutton Place Strategies (SPS), whose Deal Origination Analytics™ service enables firms to maximize their market coverage of relevant deal flow, has launched a proprietary technology platform that redefines how PE and M&A professionals can improve their deal sourcing effectiveness on an ongoing basis.
The SPS technology platform is an industry-first interactive analytics tool that delivers on the promise of “smart” technology for PE/M&A business development by:
- Eliminating the gap between internal and external data for more effective deal sourcing.
- Increasing the effectiveness of the deal origination process and a firm’s ability to see and close deals that otherwise might get missed.
- Unlocking value for investors and improving fund performance by achieving and maintaining top quartile deal origination.
Nadim Malik, CEO of SPS, said, “Our approach is specifically tailored for business development and private equity professionals dedicated to achieving best in class deal sourcing. It is grounded in our own experience as PE business development professionals as well as what we’ve learned from working closely with over 170 clients in optimizing their deal origination.”
The Deal Origination Analytics™ service is the only data and technology platform that allows users to create a customized pathway on how to better direct their business development resources based on their desired outcome, by synthesizing their own internal (deal sourcing/tracking/pipeline) data with SPS’ external (market) data. The interactive platform is accessible online, without specialized training or software.
“It’s no secret that effective deal sourcing is critical to fund performance,” said Malik. “Our innovative technology, combined with the integration of firm-specific internal data and our market data, allows clients to create a one of a kind business development analytics platform that is catered to their specific needs. In doing so, it provides a tool to ‘modify your behavior’ for the better, without drastically changing the way you do business.”
About Sutton Place Strategies, LLC
Founded in 2009, Sutton Place Strategies is dedicated to helping investors, corporate buyers, lenders and advisors maximize their business development effectiveness. The firm's core service, Deal Origination Analytics™, is the convergence of actionable data with proprietary technology that is designed to quantify the addressable universe of a client's target market, serve as a roadmap to improve deal sourcing, and measure progress on a continual basis.