Research and Markets: YouTube - The Next Generation of TV: Current Trends of YouTube and it's Impact on the Wider Video Delivery Eco-System

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/v689r7/youtube_the) has announced the addition of the "YouTube - The Next Generation of TV" report to their offering.

The "YouTube: The Next Generation of TV" report analyzes current trends of YouTube and outlines its impact on the wider video delivery eco-system. With no indication of a slow-down, YouTube content watch-time is up 60% over the last year, as declared in Google's Q2 2015 earnings report.

The video platform easily reaches more 18-49 year old viewers than any pay TV network in the world. As content consumption in linear TV declines (a 9% drop in viewers in the second quarter of 2015 alone). . and pay TV companies start experimenting with OTT business models and alternative revenue streams, the hard fact is YouTube gets 240 billion views a month.

It examines the reasons for YouTube's recent expansion and focuses on such aspects of the business as MCNs (multi-channel networks), Millennial viewing trends, content delivery models within YouTube and opportunities for content aggregrators.

As well as offering key analysis of the business model, "YouTube: The Next Generation of TV, readers will learn:

1) How MCNs (Multi-Channel Networks) such as StyleHaul, Collective and Makers and have evolved as the "powerhouses" of entertainment content;

2) How content aggregators and broadband providers are finding innovative ways to use YouTube to enhance their offerings with case-studies from US companies like Comcast, Verizon & Dish;

3) Why the price drop in UHD 4K TV sets could be a further boost for YouTube traffic;

4) What to expect in the next 12-18 months as video challengers like Facebook and Vessel are taking advertising slices out of the YouTube pie.

Who should read "YouTube: The Next Generation of TV"?

Decision makers and influencers in Pay-TV companies including:

- Cable

- Satellite and Telcos

- Movie and TV Studios

- TV networks

- TV and Device Manufacturers

- DRM specialists

- Handset Makers

- Sellers of Advertising Insertion Systems

- Makers of Set-Top Boxes

- Home Networking Gear

- Infrastructure that delivers video to the home

- Local TV Stations

- Financial Analysts

- Industry Consultants

Key Topics Covered:

1. Introduction

2. YouTube Reigns Where TV Crumbles

3. YouTube has Changed the Meaning of Entertainment

4. Millennials & Mobile Behaviors

5. The Rise of the MCN

6. Traditional Media Follows Viewers to Online Video

7. Aggregators Look to Online Video for Mobile-Centric OTT Services

8. Conclusion

For more information visit http://www.researchandmarkets.com/research/v689r7/youtube_the

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment, Entertainment

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment, Entertainment