DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/v689r7/youtube_the) has announced the addition of the "YouTube - The Next Generation of TV" report to their offering.
The "YouTube: The Next Generation of TV" report analyzes current trends of YouTube and outlines its impact on the wider video delivery eco-system. With no indication of a slow-down, YouTube content watch-time is up 60% over the last year, as declared in Google's Q2 2015 earnings report.
The video platform easily reaches more 18-49 year old viewers than any pay TV network in the world. As content consumption in linear TV declines (a 9% drop in viewers in the second quarter of 2015 alone). . and pay TV companies start experimenting with OTT business models and alternative revenue streams, the hard fact is YouTube gets 240 billion views a month.
It examines the reasons for YouTube's recent expansion and focuses on such aspects of the business as MCNs (multi-channel networks), Millennial viewing trends, content delivery models within YouTube and opportunities for content aggregrators.
As well as offering key analysis of the business model, "YouTube: The Next Generation of TV, readers will learn:
1) How MCNs (Multi-Channel Networks) such as StyleHaul, Collective and Makers and have evolved as the "powerhouses" of entertainment content;
2) How content aggregators and broadband providers are finding innovative ways to use YouTube to enhance their offerings with case-studies from US companies like Comcast, Verizon & Dish;
3) Why the price drop in UHD 4K TV sets could be a further boost for YouTube traffic;
4) What to expect in the next 12-18 months as video challengers like Facebook and Vessel are taking advertising slices out of the YouTube pie.
Who should read "YouTube: The Next Generation of TV"?
Decision makers and influencers in Pay-TV companies including:
- Satellite and Telcos
- Movie and TV Studios
- TV networks
- TV and Device Manufacturers
- DRM specialists
- Handset Makers
- Sellers of Advertising Insertion Systems
- Makers of Set-Top Boxes
- Home Networking Gear
- Infrastructure that delivers video to the home
- Local TV Stations
- Financial Analysts
- Industry Consultants
Key Topics Covered:
2. YouTube Reigns Where TV Crumbles
3. YouTube has Changed the Meaning of Entertainment
4. Millennials & Mobile Behaviors
5. The Rise of the MCN
6. Traditional Media Follows Viewers to Online Video
7. Aggregators Look to Online Video for Mobile-Centric OTT Services
For more information visit http://www.researchandmarkets.com/research/v689r7/youtube_the