LOS ANGELES--(BUSINESS WIRE)--Fox Networks Group (FNG) announced today that it is partnering with former 20th Century Fox Film Chief Creative Officer, Tony Sella, to form AKS Content. The new joint venture will develop original content, integrations and promotions, to help brands effectively and organically reach viewers. Mr. Sella will work across FNG’s television portfolio, which includes FOX, FX, Fox Sports and National Geographic.
“Tony is one of the worlds finest creative executives with a storied and award winning career marketing the highest grossing movies in history,” said Peter Rice, Chairman and CEO of Fox Networks Group. “Our new creative partnership with AKS Content, along with Fox Advanced Ad Products and brand integrations like the current Pepsi campaign for Empire, which Tony helped develop, underscore our commitment to innovate and engage, rather than disrupt, today’s highly sophisticated consumer.”
Randy Freer, President and COO of Fox Networks Group, added: “Tony has a unique ability to connect brand marketers with creative talent. As the television industry undergoes rapid transformation, we’re excited for Tony to help us bring the connection between brand advertising and content to new levels, in order to extend and enhance our core storytelling and give brands a totally authentic and engaging way to reach viewers.”
Mr. Sella added, “Fox is an ideal partner for this new journey. This is a company that’s made a real and proven pledge to invest in its channel brands. They’re equally dedicated to being a place where creative talent can do the best work of their lives. This combined mission, backed by the leadership of Gary Newman, Dana Walden, John Landgraf and Courteney Monroe, and their amazing teams, creates a real runway for this AKS Content to do something new and different in the world of brand integrations.”
Mr. Sella will have an equity stake in AKS Content and will serve as the company’s Chief Creative Officer. He will work in partnership with Mr. Rice and Mr. Freer to oversee the joint venture.
About Tony Sella
Mr. Sella was named President of Marketing and CCO of 20th Century Fox Film in 2002. Prior to that, he was EVP of Marketing and SVP of Creative Advertising. Prior to joining Fox, Mr. Sella served as SVP Creative Advertising and VP Creative at Walt Disney Company. Mr. Sella started his career at DHB in New York.
Mr. Sella’s resume includes 104 of the 150 highest grossing Fox films domestically, including Avatar, the highest grossing film of all time. He also launched and shepherded many industry leading franchises, including X-Men, Planet of the Apes, Ice Age, Night at the Museum, Fantastic Four, Wolverine, Taken, Transporter and many more, including Mr. and Mrs. Smith, Independence Day, Day After Tomorrow, Man on Fire, Castaway, Unstoppable, Moulin Rouge, Romeo + Juliet, Borat, The Devil Wears Prada, Walk the Line and Die Hard with a Vengeance.
He was twice named Ad Age’s Entertainment Marketer of the Year and received numerous awards including Clio, Key Art, Golden Trailer and Cannes Golden Lyon. His marketing teams’ ability to blend creative message and innovation has resulted in many firsts, such as: The Simpsons Simpsonizer, resulting in an “online phenomenon 600 million visitors almost as impressive as the 526 million worldwide gross,” according to Ad Age; the Wolverine Tweezer, the first Twitter teaser on Vine which garnered 29 million views in 24 hours; original branded content for Rise of the Planet of the Apes; and Prometheus and Chronicle, whose viral stunt became the number-one viral video in the world.
About Fox Networks Group
Fox Networks Group is a primary operating unit of 21st Century Fox (NASDAQ:FOXA) and consists of Fox Television Group (FTG), which includes Fox Broadcasting Company (FOX) and 20th Century Fox Television; FOX Sports Media Group, the company’s national and regional programming services; FOX International Channels; and Fox Networks Engineering & Operations. These units produce, program and transmit much of America’s most popular entertainment, sports and information content via 44 owned-and-operated and joint venture TV networks, video on demand and other media platforms. Fox Networks Group channels span FX, FXX, FXM, National Geographic Channel, Nat Geo WILD, Nat Geo Mundo, FSN and 22 regional sports networks, FOX Sports 1, FOX Sports 2, FOX Soccer Plus, FOX College Sports, FOX Deportes, FOX Life, Baby TV, BTN (co-venture with the Big Ten Conference). Digital broadcast and network extensions include BTN2Go, FOX NOW, FOX Soccer 2 Go, FOX Sports GO, FXNOW, and Nat Geo TV. FOX International Channels features more than 300 networks in over 180 countries across Latin America, Europe, Asia and Africa. The division also includes true[X], the leading engagement advertising company that specializes in ad formats for on-demand media and Fox Sports Enterprises, which manages interests in sports franchises.