Tubular Labs Ranks the Top Video Brands and Creators Across Platforms in October 2015

Buzzfeed Video Unseated at #1 by Tasty (Also in the Buzzfeed Family)

MOUNTAIN VIEW, Calif.--()--Tubular Labs, Inc., the worldwide leader in online video intelligence, today released rankings for the most watched online video brands and creators in October 2015. Buzzfeed’s Tasty climbed five spots to take the #1 cross-platform video creator spot with 1.1 billion views (global, all-device, creating original video content), a 185% increase over last month. For the first time since May 2015, Buzzfeed Video is not #1. Every month new Buzzfeed channels surface on the list including Buzzfeed Top Knot and Buzzfeed Australia showing their continued online video dominance.

Tubular’s software generates instant cross-platform, all-device rankings by country, audience demographics, and topics. As an example, Tubular released a ranking of the Top 25 U.S. TV Brands Succeeding at Online Video. The Ellen Show with 636M views is the Most Viewed U.S. TV Brand in Online Video. America’s Funniest Home Videos, WWE, Jimmy Fallon, NBA and MLB dominate the Top Ten.

Additional findings and the rankings are below.

Overall

  • The top 100 video creators generated over 37 billion total cross-platform views in October, up 34% from September.

Facebook

  • Food and entertainment content ruled on Facebook with Buzzfeed properties taking three of the top five spots. At #2 and new to Facebook rankings was TipHero, a life tips site focused on food with 745 million views in October alone.

Instagram

  • Ariana Grande took the #1 spot on Instagram, and Demi Levato, new to Instagram, ranked at #5.

YouTube

  • While PewDiePie ranked #1 on YouTube with 724 million views, beyond that, entertainment, music, and kids and family content creators dominated the list of top YouTube creators in October.

Top 10 Overall Video Creators (Global, All Device, Creating Original Content)
October 2015
Source: Tubular Video Intelligence

                                         
Rank      

Creator

     

October
Views

     

October
Engagements

     

New
Followers

     

Genre

1       Tasty (Buzzfeed)       1.1B       3.7%       5.1M      

Food

2       Buzzfeed Video       879M       2.1%       1.0M       Entertainment
3       Tip Hero       745M       3.3%       4.0M       Life Tips
4       PewDiePie       732M       5.9%       0.6M       Gaming
5       The Ellen Show       636M       3.4%       2.0M       Entertainment
6       BuzzFeed Food       531M       3.0%       1.7M       Food
7       WWE       511M       2.3%       942K       Sports
8      

Netdmuzikk

      441M       1.7%       160K       Music
9       Logan Paul       434M       0.9%       36K       Comedy
10       Little Baby Bum       429M       0%       229K       Kids & Family
                             

Top 10 YouTube Video Creators (Global, All Device, Creating Original Content)
October 2015
Source: Tubular Video Intelligence

                                         

Rank

     

Creator

     

October
Views

     

October
Engagement

     

New
Subscribers

     

Genre

1      

PewDiePie

      724M      

0.9%

      559K       Gaming
2      

Netdmuzikk

      441M       2.8%       144K       Music
3       WWE       431M       1.4%       339K       Entertainment
4       Little Baby Bum       429M       0%       220K       Kids & Family
5       Baby Big Mouth       406M       0.1%       225K       Kids & Family
6       Маша и Медведь       383M       0%       204K       Entertainment
7      

FunToyzCollector

      381M       0%       186K       Kids & Family
8       T-Series       353M       3.7%       291K       Music
9       Taylor Swift       349M       --       528K       Music
10       Buzzfeed Video       345M       2.1%       304K       Entertainment
                             

Top 10 Facebook Video Creators (Global, All Device, Creating Original Content)
October 2015
Source: Tubular Video Intelligence

                                         
Rank       Creator      

October
Views

     

October
Engagement

     

New
Followers

      Genre
1      

Tasty
(Buzzfeed)

      1.2B       3.8%       3.2M       Food
2       Tip Hero       743M       0.3%       2.8M       Food
3       Buzzfeed Food       529M       3.0%       1.7M       Food
4       Buzzfeed Video       524M       1.9%       502K       Entertainment
5       NowThisNews       355M       1.9%       254K       News
6       Ellen       324M       3.0%       638K       Entertainment
7       AJ+       321M       2.1%       286K       News
8      

Story of My Life
(by Buzzfeed)

      310M       2.0%       336K       Entertainment
9       Logan Paul       293M       3.2%       2.5M       Entertainment
10       Piques       241M       2.6%       1.7M       Entertainment
                             

Top 10 US TV Brands (Global, All Device, Creating Original Content)
October 2015
Source: Tubular Video Intelligence

                                         
Rank       Creator      

October
Views

     

October
Engagement

     

New
Followers

     

Genre

1       The Ellen Show       636M       2.6%       2.4M       Entertainment
2      

America’s
Funniest Home
Videos

      520M       1.7%       596M       Comedy
3       WWE       511M       2.0%       499M       Sports
4      

The Tonight
Show Starring
Jimmy Fallon

      250M       1.4%       277M       Comedy
5       NBA       223M       1.8%       634M       Sports
6       MLB       155M       1.2%       163M       Sports
7      

Jimmy Kimmel
Live

      136M       2.4%       118M       Comedy
8       The Voice       133M       1.3%       212M       Music
9       Fox News       131M       3.5%       97M       News
10       CNN       112M       1.1%       803M       Comedy
                             

Links to Tubular October Rankings
https://tubularlabs.com/rank/cross-platform/
https://tubularlabs.com/rank/youtube/
https://tubularlabs.com/rank/facebook/
https://tubularlabs.com/rank/facebook-compilations
https://tubularlabs.com/rank/vine/
https://tubularlabs.com/rank/instagram/

Rankings of top 25 online video creators and brands for the months of April-September are available upon request.

To learn more or inquire about custom rankings: Request a demo of Tubular Video Intelligence

About Tubular Labs, Inc.

Tubular Labs is the worldwide leader in online video intelligence, serving over 4,000 video creators and 90+ enterprise customers to date, including Viacom, Warner Bros., HGTV, Activision, elf Cosmetics, Pepsi, AwesomenessTV, Maker Studios and Fullscreen. Tubular's audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 1.5 billion videos across 29 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.

Contacts

Tubular Labs, Inc.
Marjaneh Ravai, 650-346-3756
marjaneh@tubularlabs.com

Release Summary

Tubular Labs releases October rankings of top video creators across platforms

Contacts

Tubular Labs, Inc.
Marjaneh Ravai, 650-346-3756
marjaneh@tubularlabs.com