EMERYVILLE, Calif.--(BUSINESS WIRE)--Clif Bar & Company and IRONMAN today announced that Clif Bar will become the Official Sports Nutrition Sponsor of the IRONMAN and IRONMAN 70.3 North American race series beginning in 2016. The expanded partnership will also include Canada, marking the first time the sponsorship will expand outside the United States.
As part of the Canada partnership, CLIF® Bar energy bars and energy gels will be available to athletes at all Canadian IRONMAN and IRONMAN 70.3 events through 2018, including the three Canadian qualifier events for the IRONMAN World Championship in Kailua-Kona, Hawai’i.
“For more than 20 years, Clif Bar has proudly supported the world’s top athletes by offering high quality sports nutrition made with organic ingredients to help them cross the finish line,” said Kevin Cleary, Chief Executive Officer at Clif Bar & Company. “In addition to sponsoring numerous professional triathletes, many of us at Clif Bar have competed in an IRONMAN race, so we are thrilled to extend our relationship and to include Canada with the iconic IRONMAN series.”
Clif Bar blends organic and nutritious ingredients to craft foods that provide nutrition and energy during training and racing. As part of the extended partnership, CLIF Bar energy bars and CLIF SHOT® Energy Gels will be available at aid stations on-course at each Canadian event.
“Clif Bar has been committed to creating sports nutrition products that perfectly serve the health and lifestyle goals of our athletes,” said Andrew Messick, Chief Executive Officer for IRONMAN. “We are confident that athletes will appreciate these energy options on the course and are excited to expand our partnership with Clif Bar.”
The seven IRONMAN and IRONMAN 70.3 race series Clif Bar will be sponsoring in Canada include:
- Subaru IRONMAN 70.3 Victoria presented by Saunders Subaru (Victoria, BC – June 12, 2016)
- Subaru IRONMAN 70.3 Mont-Tremblant (Mont-Tremblant, QB – June 26, 2016)
- Subaru IRONMAN 70.3 Muskoka presented by Subaru of Muskoka (Muskoka, ON – July 10, 2016)
- IRONMAN 70.3 Calgary (Calgary, AB – July 24, 2016)
- Subaru IRONMAN Canada (Whistler, BC – July 24, 2016)
- Subaru IRONMAN Mont-Tremblant (Mont-Tremblant, QB – Aug. 21, 2016)
- Subaru IRONMAN Muskoka (Muskoka, ON – Aug. 28, 2016)
About CLIF BAR & COMPANY
Clif Bar & Company is a leading maker of nutritious and organic foods, including CLIF® Bar energy bar, CLIF® Organic Trail Mix; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.ca, check us out on Facebook and follow us on Twitter @clifbar.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.