KEARNEY, Neb.--(BUSINESS WIRE)--SCORR Marketing, a global full-service marketing and communications firm, has published a report that presents a detailed analysis of websites of leading contract research organizations (CROs) and contract manufacturing organizations (CMOs), a tool that will be valuable for everyone in the industry who wants to maximize their company’s website.
“Every year, SCORR Marketing evaluates the websites of prominent drug development services companies to help keep our clients on the cutting edge of website content and design,” said Joanna Disley, director of market intelligence and European operations at SCORR Marketing.
For the first time, SCORR Marketing is sharing the results. Its report, "2015 CRO/CMO Website Evaluation Report," examines how industry professionals can use best practices to improve the performance of their websites, making them more competitive by delivering better information and generating qualified leads.
“The website is arguably the most important tool in a company’s marketing strategy,” said Disley. “We know that a large majority of B2B buyers conduct a significant percentage of research online before contacting a vendor, but many companies aren’t utilizing their websites to take advantage of this behavior.”
The report is a detailed examination of the factors that impact the website visitor experience and is based on a range of commercial and technical criteria, including demonstration of expertise, functionality of the site and marketing strategy.
The report tells which CROs and CMOs have the best websites and what makes them effective, providing key competitive intelligence. It also offers specific examples of tools and technologies that companies use to differentiate themselves from competitors and best practices utilized for search engine optimization, navigation, social media interaction and more.
“Websites constantly evolve with new applications, design techniques and marketing strategies,” Disley said. “If you aren’t continually staying up to date on the latest developments in Web technology and marketing, you’re falling behind.”
For more information or to purchase the full report, visit http://www.scorrmarketing.com/best-practices-for-cro-and-cmo-websites.aspx.
About SCORR Marketing
SCORR Marketing, a full-service marketing and communications firm, is dedicated to achieving results for its global clients by combining strategy and creativity. SCORR has locations across North America and Europe. For more information, visit www.scorrmarketing.com.