NEW YORK--(BUSINESS WIRE)--Offerpop, provider of the leading visual user-generated content (UGC) marketing platform, today announced it ranked 42nd on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Offerpop grew 2,394 percent during this period.
Offerpop’s CEO, Wendell Lansford, attributes the company’s revenue growth to the explosion of photos and videos created and shared by today’s mobile and social consumers. He said, “Offerpop’s rapid growth is a testament to changing consumer behaviors, the power of visual UGC and the evolution of modern marketing. Consumers are creating more and more content every day, and their peers are more likely to engage with and share that content than they are brand-produced content. Smart brands are realizing the need to tap into this shift and leverage the love their customers show them with the visual UGC they’re creating. Brands of all sizes and across all industries are choosing the Offerpop platform to help them inspire, manage and leverage on-brand visual UGC to improve the performance of their marketing initiatives.”
“Amid a fierce business climate, there seems to be no shortage of new and established companies that are unlocking a seemingly unlimited potential for growth and advancement through technology’s continued disruption and proliferation across industries,” said Sandra Shirai, principal, Deloitte Consulting LLP and U.S. technology, media and telecommunications leader. “It is inspiring to witness the innovative ways that companies are incorporating emerging technologies for business gains, be it cognitive computing, or the Internet of Things. We congratulate all those ranked on this year’s Fast 500 and look forward to seeing their continued growth into 2016.”
“Through the efforts and utilization of new and emerging technologies from these companies, we are witnessing greater business demands from across almost all industries,” added Jim Atwell, national managing partner of the emerging company practice, Deloitte & Touche LLP. “We look forward to the opportunity to serve these companies as they strive to grow to the next level – be it towards introducing new solutions or entering new markets – and with it make important and long lasting impressions on the technology market as a whole.”
Overall, 2015 Technology Fast 500™ companies achieved revenue growth ranging from 109 percent to 21,984 percent from 2011 to 2014, with an average growth of 850 percent.
About Deloitte’s 2015 Technology Fast 500™
Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014.
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.
Offerpop’s visual user-generated content (UGC) marketing software-as-a-service (SaaS) platform empowers brands to encourage and leverage user-generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London, San Francisco and Portland, Oregon. For more information, visit www.offerpop.com.