GLIDDEN Paint Unveils COLORTOPIA Exhibit in INNOVENTIONS at EPCOT

New interactive exhibit creates colorful experiences for guests of all ages

LAKE BUENA VISTA, Fla.--()--The GLIDDEN® paint brand has unveiled the COLORTOPIA exhibit, a new colorful experience in Innoventions at Epcot, part of Walt Disney World Resort, that entertains, informs and inspires guests about the power of color.

The Colortopia exhibit by Glidden paint welcomes park guests to explore the many aspects of color and the impact it has on the world around them. At the Colortopia exhibit, the Glidden brand invites guests to walk through three unique areas to encounter exciting interactions that bring to life color theory, the psychology of color and the perception of color, all while engaging guests in fun and surprising hands-on activities.

The Colortopia exhibit by Glidden paint demonstrates that color is not only a visual treat, but also a dynamic and emotional experience. A visit to the highly interactive, over 3,700-square-foot Colortopia exhibit is expected to last about 30 minutes.

“Combining Glidden paint’s rich tradition of innovation and color inspiration with the creative power of Walt Disney Imagineering was a perfect collaboration to create a one-of-a-kind experience that engages visitors with color in ways they never have before,” said Max Wetzel, chief marketing officer and general manager of home centers, PPG Architectural Coatings, U.S. and Canada, makers of Glidden paint. “With the Glidden brand, we know the important role color plays when selecting paint for your home. Color also has a powerful role in our everyday lives, and it is truly brought to life in the Colortopia exhibit.”

“Starting with Disney’s premier full-color film in 1932, our company has been fascinated by color,” said Melissa Valiquette, vice president, Epcot. “That fascination is evident throughout our parks and our resorts and is why we’re thrilled to collaborate with Glidden as we work together to bring Colortopia to life for our guests.”

Colortopia Exhibit Experience

The Colortopia exhibit by Glidden paint is comprised of three zones where guests can experience color in an entertaining, interactive environment:

  • “The Power of Color” in this special designed standing theater, guests will enjoy a short presentation that explores the psychology of color by immersing guests in a full spectrum of colors.
  • In “The Color Lab”, guests can play Color Mix ‘n Match, an interactive game that allows guests to mix red, green and blue to create bold new colors. A second interactive station, Spinning Spectrums, teaches guests about the persistence of vision through painted spinning discs. Here guests can try to guess what color their eyes will perceive once the multi-colored discs start to spin quickly.
  • In “Color Our World”, guests can play with fun color shadows while they wait to receive a magic paint brush, which they can use in the studio to bring the world around them to life with their personal color choices.

Colortopia by Glidden Paint Mobile App

The Colortopia experience extends beyond the exhibit with the Colortopia mobile app and website, allowing guests to bring a world of colorful fun into their own homes. The palette of options include:

  • In-Park Mobile Interaction – guests can play an interactive color-matching game that responds to the illuminated walls of the pavilion itself, or they can save the colorful murals created in “Color Our World” to continue the fun at home.
  • World Showcase Color Palette – The Colortopia app unlocks Glidden paint color palettes as guests travel around the World Showcase at Epcot. By collecting and saving the unique Glidden paint palettes inspired by each country within the World Showcase, guests can bring home color inspiration from their vacation for use in their own homes.
  • Bring a World of Color Home – The app enables users to photograph and digitally paint their own home spaces and décor using unique Glidden paint color palettes inspired by each country within World Showcase at Epcot as well as 96 other Glidden colors.
  • Grab Color Inspiration From a Photo – With just a click, the app can match colors from photos from users’ mobile device camera or photo library with the closest shades from the Glidden palette. Users can also colorize their personal photos with a range of vivid palettes.

The Glidden brand is a product line of PPG Architectural Coatings, a business of PPG Industries, the world’s leading coatings company.

To learn more about Glidden paint, visit glidden.com. To learn more about the Colortopia Exhibit Experience, visit experiencecolortopia.com.

EDITOR’S NOTE: For additional information, photos and video, visit the Colortopia Exhibit online newsroom: newsroom.ppg.com/GliddenColortopia.

About PPG Architectural Coatings

PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. For more information, visit PPGAC.com.

PPG: BRINGING INNOVATION TO THE SURFACE.®

PPG Industries' vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

About Innoventions at Epcot

Innoventions is located in the heart of Epcot at Walt Disney World Resort in Orlando. Creativity and imagination abound as guests celebrate the inspiration and innovations that improve their lives and expand their horizons. Hands-on, interactive exhibits allow children and adults to be immersed into ideas that inform, entertain and inspire. For more information about Innoventions, visit http://innoventions.disney.com.

Glidden is a registered trademark of the PPG Group of Companies.
Bringing innovation to the surface and the PPG Logo are registered trademarks of PPG Industries Ohio, Inc.
Colortopia is a trademark of PPG Architectural Finishes, Inc.

Contacts

PPG Industries, Inc.
Media Contacts
Jamie Altman, 724-742-5599
jamie.altman@ppg.com
or
Katie Kirkpatrick, 724-742-5352
katie.kirkpatrick@ppg.com

Contacts

PPG Industries, Inc.
Media Contacts
Jamie Altman, 724-742-5599
jamie.altman@ppg.com
or
Katie Kirkpatrick, 724-742-5352
katie.kirkpatrick@ppg.com