NEW YORK--(BUSINESS WIRE)--G&S Business Communications, a global leader in developing and implementing business and communications strategies to drive growth for clients, has named Peter Donnelly as vice president, creative. In the newly created position, Donnelly is responsible for enhancing the agency’s creative strategies and leading the development of creative service offerings.
Donnelly has more than 20 years of experience planning, designing and executing creative and marketing strategies for multinational brands across diverse industries, including real estate, retail, professional services, finance, telecommunications and technology. As head of the G&S Creative Studio, Donnelly will oversee a rapidly growing team of more than a dozen art directors, designers and digital producers in the conceptualization and production of content spanning branding and identity, print collateral, online and mobile, environmental graphics and displays, presentations, data visualization, and video and animation.
“We are pleased to welcome Peter, whose business approach and global sensibility will further enhance our agency’s creative strategies,” said Luke Lambert, G&S president and CEO. “G&S clients are continually seeking innovative solutions to express their brand and business value to stakeholders, and Peter’s leadership can help translate powerful creative into business results.”
Donnelly brings international experience to his new role at G&S, having led creative teams in Los Angeles, Sydney and London. He was most recently the creative director based in California for Westfield Corporation, an Australian developer of shopping centers in the United States, Europe, Australia and New Zealand. Earlier, he held the same position at Spirit Solutions, an advertising agency in Australia.
“There is a talented team in place at the G&S Creative Studio, and I am eager to collaborate with them to propel business innovation,” said Donnelly. “Our agency’s creative vision is strengthened by the rigors of our business communications approach—an unbeatable combination that results in business growth for our clients.”
G&S partners with businesses that focus on advanced manufacturing, agribusiness and food, building and construction, clean technology and energy, financial services, and home and lifestyle. The agency’s expertise in brand strategy, content strategy, creative, digital and social media, employee engagement, insights and analytics, media relations, and sustainability and corporate social responsibility helps clients compete more successfully by using impactful techniques and compelling market differentiators. By integrating business and communications strategies in campaigns, G&S and its clients have been recognized with awards from PR News, PRWeek, Public Relations Society of America and The Holmes Report.
About G&S Business Communications
G&S Business Communications is an independent business communications firm with headquarters in New York and offices in Chicago, Raleigh, N.C., and Basel, Switzerland. The firm’s global network extends across more than 50 countries through its PROI Worldwide partnership. G&S integrates business and communications strategies, using a full range of communications services, to build sustainable relationships for clients along the entire value chain. We inspire action that means business. Learn more at www.gscommunications.com.