DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/s74nzv/connected_home) has announced the addition of the "Connected Home: UK Consumers Research" report to their offering.
This research, currently focusing only on the United Kingdom, covers the demand side, i.e. the users and potential users of Connected Home devices.
This research is based on 500 Computer-assisted web interviews (CAWI) of consumers aged between 25 and 44 years, currently living in the United Kingdom. These consumers were polled both on their intention to buy Connected Home devices within the next 12 months and on their past purchase of Connected Home devices.
The research addresses topics such as the intention to buy Connected Home devices, the budget for the purchase, the type of device that they are looking to buy, the distribution channel that they are planning to use, the importance of Do-it-for-you installation services.
For those who already bought a Connected Home device, we analyse, among others, the amount of money spent on the purchase, the type of devices they bought, the distribution channel used, the installation method followed, the ease of use and installation and the level of satisfaction with the products they purchased.
Key Topics Covered:
A. Introduction And Methodology
B. Demographic Profile Of Users
C Looking To Buy A Connected Home Device Within The Next 12 Months: Demographic Profile And Motivations
D. Not Looking To Buy A Connected Home Device Within The Next 12 Months: Demographic Profile And Motivations
E. Past Buyers Of Connected Home Devices: Demographic Profile And Purchase Experience
F. Conclusions And Key Findings
Appendix 2. - Additional Analyses On Buyers
A. How Much Did You Spend For The Purchase Of "Connected Home" Devices?
B. Which Devices Did You Buy To Date?
C. Did You Opt For Self-Installing The Connected Home Devices Or You Were Helped By A Professional Installer?
D. Where Did You Buy These Connected Home Devices?
E. Online Buyers: In Which Online Site Did You Buy?
F. Online Buyers: How Important Was It To Receive Advice At Point Of Sale For Your Purchase Decision?
G. In-Store Buyers: In Which Chain?
H. In-Store Buyers: How Important Was It To Receive Advice At Point Of Sale For Your Purchase Decision?
For more information visit http://www.researchandmarkets.com/research/s74nzv/connected_home