DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/lvdzgv/india_breakfast) has announced the addition of the "India Breakfast Cereal Market Outlook, 2021" report to their offering.
India's breakfast cereal market was growing with a CAGR of 22.07% over last five years. Kellogg's India, Bagrry and PepsiCo Quaker are the three leading companies capturing more than 75% of the market.
Owing to urbanization and increased income of people, western India has the largest market share in breakfast cereals, followed by north and south. The breakfast cereal market is divided into hot cereals viz. mostly oats, but also oat bran and wheat bran, and ready-to-eat (RTE) cold cereals viz. corn, wheat flakes, and muesli. In India we prefer hot breakfasts so hot cereals are growing at a faster pace than ready to eat cold cereals. Nowadays, manufacturers have a range of brands appealing separately to kids, adults and the entire family.
Cornflakes, as a category dominates the market with highest market share whereas other cereals like oats and muesli add up for the rest. Oats and muesli, as a category, are growing much faster than cornflakes as people are getting more health conscious and venturing into even healthier foods. The primary consumers for breakfast cereals continued to be urban consumers. This was because urban consumers prefer a fast arrangement for breakfast due to their lifestyles, and breakfast cereals, especially flakes, provide exactly that.
To some extent, of course, the market is self-propelled, thanks to higher spending power and hectic lifestyles. The other big reason is the widespread communication on health, especially on the rising incidence of cardiovascular diseases, diabetes and obesity in Indians. Not only are influencers such as doctors, nutritionists and the media passing on these messages, the companies assiduously themselves play the health card in all their communication. Thus, Indian consumers are moving towards convenient and healthier life style thus making the breakfast cereal as an important category in food and beverage industry.
Key Topics Covered:
1. Executive Summary
2. Global Breakfast Cereal Market Outlook
3. India Breakfast Cereal Market Outlook
4. India Ready-To-Eat (RTE) Breakfast Cereal Market Outlook
5. India Hot Breakfast Cereal Market Outlook
6. Pricing Analysis
7. India Economic Snapshot
8. Policy & Regulatory Landscape
9. Trade Dynamics
10. Channel Partner Analysis
11. India Breakfast Cereal Market Dynamics
12. Market Trends & Developments
13. Competitive Landscape
14. Strategic Recommendations
- PepsiCo India Holdings Pvt. Ltd.
- Nestle India Pvt. Ltd.
- Kellogg's India Pvt. Ltd.
- Bagrry's India Limited
- GSK Consumer Healthcare Limited
- MTR Foods Pvt. Ltd.
- Hindustan Unilever Limited
- Marico Limited
- Britannia Industries Limited
- Mohan Meakin Limited
For more information visit http://www.researchandmarkets.com/research/lvdzgv/india_breakfast