DALLAS--(BUSINESS WIRE)--Unwanted hairs are on their way out in the Dallas/Ft. Worth area. Waxing the City, a unique waxing studio devoted to the art of waxing and known for its expertise and specially formulated waxes, is pleased to announce the goal of adding 25-30 new studios in the region over the next five years through strategic franchise partnerships, with three to five opening in the next 18-24 months.
The new Waxing the City locations will join existing franchisees Joshua and Melissa Narro, who own two locations between Dallas and Southlake. The Narros have seen strong growth since introducing the Waxing the City concept to the market in 2011, with an average of 200 new clients each month since opening, and consistent year over year growth. The business has been nothing short of healthy and has prompted the Narros to open a second location in Southlake in January of this year. They are currently considering opening a third studio in Dallas/Ft. Worth in the next year or two.
Joining the Narros on the search for qualified franchise partners in the Dallas/Ft. Worth area will be Co-Founder and Vice President of Operations, Robin Schoh. Already working toward the goal of five locations by the end of 2016, there are currently three studios in various stages of development, including locations in Frisco, Plano and Stephenville.
“Dallas/Ft. Worth is a vibrant and growing area full of health, fitness and beauty conscious men and women, making it a strong growth market for Waxing the City,” said Joshua Narro, local franchise owner. “There are territories available from Benbrook to Garland and in between, and we are excited to work with local community and business leaders to join forces and expand our footprint in this tremendously appealing market.”
Targeted development markets in which the team is actively seeking franchise partners include the Dallas/Ft. Worth neighborhoods of Bedford, Cedar Hill, Garland and Rockwall. The Dallas/Ft. Worth area ranks fifth on Bloomberg Business as the strongest U.S. metro economy due its diverse and vibrant makeup, strong schools and organizations and high employment and job growth rates. Additionally, the metro area has a high concentration of young, well-educated adults who are conscious of their appearance and well-being, and expect quality service and value for their money.
Waxing the City will bring to its new locations extensively-trained technicians who are experts concentrating exclusively on providing waxing services in a clean, inviting, and urban-chic environment. Waxing the City excels at providing luxurious and comfortable waxes by using two custom-formulated waxes – a hard wax made with Azulene, an ancient oil that soothes and exfoliates the skin for facial waxing, and a soft wax formulated to comfort the skin as it lifts off the most stubborn hair during body waxing.
Since being acquired by Anytime Fitness, LLC, the world’s largest co-ed fitness franchise, in 2012, Waxing the City has generated fast and solid growth across the country, demonstrating the strong partnership between the fitness and beauty brands. The franchise expects to open 350 total locations by 2018 and boasts a lower total investment and cost structure with a smaller footprint and less build out, making it more operationally efficient.
ABOUT WAXING THE CITY
Waxing the City is an exclusive waxing studio devoted solely to the art of waxing, catering to both women and men. As a leader in the waxing industry, Waxing the City is setting the bar and standard for excellence and innovation. Founded in 2003, the first Waxing the City studios opened in Denver and Texas, touting “superior waxes, highly-trained staff and compassionate and caring customer service.” In late 2012, the founders of Waxing the City partnered with MN-based Anytime Fitness, LLC, the world’s largest co-ed fitness franchise, which has been ranked Entrepreneur Magazine’s Top Global Franchise in 2015. Anytime Fitness is leveraging its tried-and-true franchise support systems to Waxing the City franchisees. Company executives expect to have 350 locations open in the next five years. For more information, please visit www.waxingthecity.com/franchise or call (866) 956-4612.