LOS ANGELES--(BUSINESS WIRE)--Today Tongal, the crowdsourced studio for brands, agencies and entertainment companies to develop video content with a global network of creators, announced that it has been recognized as one of the initial members of the Instagram Partner Program. The new program distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties – ad tech, community management and content marketing – to help marketers meet their objectives. Tongal has been badged in Content Marketing for its ability to create custom video content tailored to the unique assets and audience of Instagram. Tongal has a wealth of experience producing engaging commercial and branded entertainment videos for marketers globally across industry verticals.
Nearly three quarters of Tongal’s community are millennials, a number that tracks squarely with Instagram’s core demographic, making Tongal’s network of independent creators an ideal resource for advertisers looking for authentic, story-driven video delivered quickly and at scale.
Tongal has been a go to choice to develop Instagram campaigns for many of the world’s best brands, including Lenovo’s #ihackedlife and Bacardi’s “Turn Up The Summer” campaigns.
“Tongal's inclusion in the Instagram Partner Program will allow us to master and incorporate all of the platform’s newest benefits and initiatives, ensuring that we’re providing clients with the best and most current video content strategy,” said James DeJulio, co-founder, president and chief creative officer at Tongal. “This partnership solidifies that Tongal’s community of world class talent — combined with its innovative model for developing creative content — is providing advertisers a competitive advantage to reaching audiences on the world’s top social media platforms.”
With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.
Go here to learn more about the Instagram Partner Program.
Tongal is bringing the world’s creative work to the world’s creative talent. Tongal is a crowdsourced studio, connecting a global community of more than 100,000 independent writers, directors and filmmakers with advertisers, brands, agencies and studios to produce original video content. With more than 1 billion views and 1,000 successful campaigns to date for iconic names like Anhueser-Busch, Procter & Gamble, LEGO, General Mills, Bacardi, NASA, Lionsgate and more, Tongal is the creative resource of choice for innovative businesses that want to scale video content to reach today’s audiences. Tongal’s creative community has produced TV commercials, digital advertising and other original content, delivering advertising and entertainment to screens around the world. Tongal is based in Santa Monica, CA.