Business Wire Launches the Complete Guide to Modern Public Relations at PRSA 2015

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Business Wire releases the Complete Guide to Modern Public Relations showcasing the tactics today's company communication must take to reach modern audiences using multimedia and multiple platforms

NEW YORK--()--Business Wire’s Complete Guide to Modern Public Relations [download here] is now online with published copies available exclusively at the PRSA 2015 International Conference in Atlanta. The guide is a chronicling of the top thought leadership pieces released by Business Wire during 2015, edited to take the reader on an educational journey starting with the basics of company communication to reaching modern audiences using multimedia and multiple platforms.

“Public Relations is a key role within any organization,” notes Scott Fedonchik, Vice President of Marketing “but it is also one of the most fluid. As communication technologies continue to evolve, so must company messaging programs. In this guide, we discuss how to create public relations programs that successfully garner more coverage and action within key audiences.”

Business Wire is a proud sponsor of this year’s PRSA 2015 International Conference and will be present with a wide array of offerings including educational content, communications assessments, and screenings of their new web news series BizWireTV. To maximize your educational opportunities while at the show, join us for:

  • Free Online Newsroom Assessments: Online newsrooms are one of the top three destinations for journalists when they need to research an organization. Do you have the Top 10 Content Types in your online newsroom? Sign up now for a free private consultation to review your online newsroom with Business Wire’s industry expert, Ibrey Woodall.
  • Free Social Media Reports: Interested in understanding the impact your press releases have across the web? Let us show you what Business Wire and NUVI can do for your company by setting up a complimentary search for you. Stop by the booth to find out what conversations you are missing.
  • Check out BizWireTV: Where Your News is Made! Stop by our booth to watch the latest episodes of BizWireTV and the BizWireTV Accelerator Report to rev you up for the week ahead!
  • This session “Strengthening Branded Newsrooms: From Content to Resources” on Monday, Nov. 9 at 10:15am featuring Ibrey Woodall, Business Wire’s Vice President for Web Communications Services.
  • A glass of wine at the Monday night reception. Stop by our booth for a glass of vino and grab a wine tumbler souvenir to take home with you. And while you’re there, enter our drawing for a chance to win an Apple Sport Watch!

The PRSA International Conference kicks off on Nov. 8 and concludes Nov. 10 at the Atlanta Marriott Marquis, 265 Peachtree Center Avenue, Atlanta, GA 30303.

Click here to download your copy of Business Wire’s Complete Guide to Modern Public Relations.

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

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Contacts

Business Wire
Scott Fedonchik, 212-752-9600

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Contacts

Business Wire
Scott Fedonchik, 212-752-9600