Research and Markets: India Diapers Market, 2021 - Marketing Drive by the Multinationals with P&G's Pampers Dominating Followed by Huggies and Mamy Poko

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/dt68hl/india_diapers) has announced the addition of the "India Diapers Market, 2021" report to their offering.

According to India Diaper Market Outlook, 2021, India's diaper market was growing with a CAGR of 22.23% over past five years. In 2014, the market for baby diapers in urban India grew with a CAGR of 19.99% whereas in rural India the growth was much higher than urban. On the basis of age, the report categorizes the India diaper market into baby diapers and adult diapers. Baby diapers constitute the leading category in the market. During the forecast horizon, adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country. However, social and economic constraints of using adult diapers are hampering the market growth.

P&G's Pampers dominates the overall diaper industry, followed by Huggies and Mamy Poko. P&G's lack of innovation and focus on higher margins amid aggressive strategies adopted by its competitors to increase their market share is expected to decrease brand's market share in future. Japanese firm Unicharm, which sells Mamy Poko diapers, overtook Kimberly Clark in baby diaper segment nearly two years ago. In baby diaper segment, Pampers, Mamy Poko and Huggies constitute more than 85% of the market by value whereas in adult diaper segment, Nobel Hygiene and Actifit dominate the industry heavily.

Diapers are broadly categorized into two types i.e. disposable diapers and cloth diapers. Disposable diapers constitute the largest market share and are seeing increasing investments by manufacturers in their research and development. In the last few years modern cloth diapers have become a fast moving trend worldwide for families looking for a natural modern way to diaper their babies. Sales of cloth diapers were 140 lakh units in 2014 and are expected to climb up in the forecast period, owing to environmental benefits. Other type of diapers includes swim pants and training pants which has a marginal market share in India.

Key Topics Covered:

1. Executive Summary

2. Global Diaper Market Outlook

3. India Diaper Market Outlook

4. India Economic Snapshot

5. Pricing Analysis

6. Packsize Analysis

7. Channel Partner Analysis

8. Trade Dynamics

9. Market Trends & Developments

10. Competitive Landscape

- CareMate Health Care Inc.

- Godrej Consumer Product Limited

- Johnson & Johnson Private Limited

- Kimberly Clark Lever Pvt. Ltd.

- Nobel Hygiene Pvt. Ltd.

- Procter & Gamble (P&G)

- SCA Hygiene Products India Pvt. Ltd.

- The BellaPremier Happy HygieneCare Pvt. Ltd.

- The Unicharm India Pvt. Ltd.

- Wipro Consumer Care & Lighting Limited

For more information visit http://www.researchandmarkets.com/research/dt68hl/india_diapers

Contacts

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Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Baby and Child Products

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Baby and Child Products