Many of the toughest challenges in CPG Trade Promotion Management cannot be solved by technology alone. From the smallest events to category-wide promotion effectiveness, manufacturers and retailers struggle with how to acquire and manage new data sources, fully enable data scientists, and create a data-driven culture that crosses every level of an organization.
In the speaking session entitled “Front Ending Big Data Challenges for Promotion Optimization,” Glenn Carlson, director of CPG Solutions at Saama Technologies, will explore common data science challenges within collaborative marketing and how to manage them for success.
Attendees will leave this session with key insights on how to get their Big Data strategy right.
The Westin Galleria Dallas
13340 Dallas Pkwy
Dallas, Texas 75240
For more information, visit here.
Thursday, November 5, 11:30 a.m. – 12 p.m. (CT)
Headquartered in Silicon Valley, Saama is the leading data science solutions and services company delivering Big Data solutions to Global 2000 clients. Saama’s Fluid Analytics Engine™ maximizes existing customer infrastructure, allowing for the focus on the white space between existing capabilities and the critical business questions that need to be answered. The company is unique in its ability to combine the Fluid Analytics Engine with vertical expertise to drive the rapid adoption of advanced analytics into company-specific business processes in a matter of weeks. Saama gives clients competitive advantage by strategically using internal and external data assets to grow revenue, improve operating efficiencies and delight customers in new ways.