Introducing Postmedia Content Works

Solving the Content Marketing Conundrum

TORONTO--()--The need for compelling content has never been greater as Canadian marketers race to meet the insatiable need for engaging experiences that connect their brand messages to audiences across a myriad of touch points. Postmedia Content Works, launched today, brings together the best of Postmedia’s offerings and custom-tailored solutions. Postmedia Content Works collaborates with clients to create, deploy and measure content marketing programs that transcend existing platforms and networks.

“Simply put, we are breaking the mold of a traditional media company selling its own brands and audiences to advertisers,” said Mike Pilmer, SVP, Postmedia Content Works. “The conversation is now about telling our customers’ stories to their target audiences on any platform. We begin with metrics and objectives without any creative constraints.”

Postmedia Content Works brings together Postmedia Works, Postmedia Labs and Infomart – the company’s media measurement platform – and allows for a more holistic approach to custom content development.

“With content creation as a core expertise, we are poised to service the exploding world of content marketing and management,” said Yuri Machado, SVP, Postmedia Content Works. “Our efforts are focused through the lens of the creation, deployment and measurement of content providing Canada’s leading brands with end-to-end content marketing services.”

With access to vast content resources, Postmedia Content Works can package and serve programs seamlessly to clients’ ‘owned’ channels (websites, social, employee communications). Postmedia Content Works provides a comprehensive understanding of the landscape of content engagement through the insights gleaned from producing and delivering editorial on a daily basis to measuring the efficacy of content engagement through the services provided.

The Content Works Approach

Strategy – Taking a very consultative approach to building content strategies for clients. Postmedia Content Works helps brands reach their target audience through a strategic flow of content, rooted in sound logic and authenticity.

Create – Postmedia is one of the largest producers of content in Canada with an extensive in-house content marketing team of writers, editors, analysts, videographers and engagement experts. We have been producing award-winning content for more than 200 years.

Deploy – We take a strategic deployment approach to ensure content reaches the right audience, wherever they are, with the right messages through multiple or single deployments.

Measure – Our advanced media monitoring and analytics platform, Infomart, keeps our clients informed of their stories, competitors, influencers and issues that are impacting their brands.

“Brands have become their own content destinations so the need for complementary and engaging experiences that exemplify the promise of those brands is growing,” said Pilmer. “Our team of journalists, videographers, designers and developers can deliver on any of a company’s content needs from employee outreach to lifestyle consumer videos for customer websites. This is not traditional advertising placement – it’s audience engagement between brands and their communities of interest.”

For more information about Postmedia Content Works, visit: www.postmedia.com/contentworks.

About Postmedia Network Inc.

Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.

Contacts

Postmedia Network
Phyllise Gelfand, (416) 442-2936
Vice President of Communications
pgelfand@postmedia.com
or
Georgia Sourtzis, (416) 510-6778
Manager, Communications
gsourtzis@postmedia.com

Contacts

Postmedia Network
Phyllise Gelfand, (416) 442-2936
Vice President of Communications
pgelfand@postmedia.com
or
Georgia Sourtzis, (416) 510-6778
Manager, Communications
gsourtzis@postmedia.com