NEW YORK--(BUSINESS WIRE)--Global research consultancy TNS has appointed Howard Lax as Head of Customer Strategies for the Americas region.
In this role, Howard will lead the further expansion of TNS’s Customer Strategies practice area, working directly with clients on developing effective customer strategy programs, improving the existing offer and leading a dedicated team of Customer Strategies experts across the Americas region.
Howard joins TNS from GfK, where he was a Senior Practice Leader in the Brand & Customer Experience practice. Throughout his career, Howard has focused on customer loyalty and experience, in various roles at market research organizations on both client - and agency side, for the past 20 years. Howard is a recognized thought leader in the industry, having published various articles on customer experience and loyalty in publications such as Loyalty Management, Marketing News, Quirks and many others. He is a frequent speaker at industry conferences and seminars, and has taught marketing in various MBA programs. Howard holds a PhD in Political Science.
Commenting on Howard’s appointment, Mike Gettle, Chief Executive Officer for the Americas at TNS, said: “We’re very excited that Howard has joined us to lead our Customer Strategies practice area across the Americas. Howard is highly regarded in the industry and brings to TNS an impressive amount of experience, having worked with clients across a range of industries to develop and implement effective customer strategy programs.”
Commenting on his new role, Howard added: “Customers are the most important asset for any business. Recognizing the link between customer relationships and business outcomes allows companies to optimize and execute their customer strategies – and put the right measurement systems in place to monitor progress and course correct. TNS has some of the most forward looking thinking in the industry – I am very excited to join TNS and help our clients develop successful customer strategy programs.”
Howard started his new role on November 2nd.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com