Merchants Prepare for Holiday Rush by Addressing Consumer Needs Across All Channels: Mobile, In-Store and Online

The quarterly PYMNTS.com OmniReadi Index, powered by Vantiv, tracks consumers’ omnichannel experiences, measured by real shopping experiences

BOSTON--()--The holiday shopping season is right around the corner, but are merchants really ready to meet the demand? PYMNTS.com, a premier source of news and commentary on innovation in payments and commerce, is pleased to announce the release of the PYMNTS.com OmniReadi Index, powered by Vantiv. The Index, released just ahead of the holiday shopping rush, is designed to measure the consistency of a merchant’s omnichannel strategies – measured by real shopping experiences — to determine if the mobile channel is helping, hurting or simply neutral to the overall consumer experience.

Things are looking up for merchants. According to the OmniReadi Index, the average score for each retailer was 68, up slightly from 64 in July, measured on a scale of 1 (low) to 100 (high). The highest score achieved was 90, a full 12 points higher than the highest score in the last Index. These scores show that merchants are better positioned to deliver a stellar online experience inside of their physical store, in addition to an improved mobile shopping experience.

“Thanks to the very best merchants significantly increasing their results, the average score rose 4 points to 68 this quarter,” said Karen Webster, CEO of PYMNTS.com. “We were not expecting to find significant movement in the Index results from last quarter, so the speed that we are seeing such an upward trend is really a great thing for both merchants and consumers — the omnichannel experience is improving. And just in time for the busy holiday shopping season ahead.”

While eCommerce is growing rapidly, physical retail stores are still vital. Last year, shopping in brick-and-mortar stores accounted for more than 90% of retail revenue globally, causing a growing number of online retailers to open physical locations.

The OmniReadi Index includes in-depth research done by analysts in Boston, Chicago, Los Angeles and Seattle who shopped businesses across three channels: Web, mobile app and in-store. The researchers tracked 130 attributes of more than 100 retailers across eight merchant segments, including: apparel, grocery, sporting goods and home improvement. These merchants represent almost 50 percent of total U.S. retail sales.

After our researchers went through each shopping experience, the merchants were scored on two key components: 1) whether the online and in-store experiences are consistent for consumers, and 2) If a merchant is adding value through mobile – through an app, a mobile website, or mobile-optimized website.

The full research paper can be found at PYMNTS.com. The next OmniReadi Index will be released in early winter 2016.

About PYMNTS.com

PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the No. 1 site for the payments and broader commerce ecosystem by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. PYMNTS.com, where the best minds and best content meet on the Web to learn “what’s next” in payments and commerce.

Contacts

For PYMNTS.com
Brooke Hawkins, 617-374-4700
bhawkins@pymnts.com

Release Summary

Merchants Prepare for Holiday Rush by Addressing Consumer Needs Across All Channels: Mobile, In-Store and Online. The 2nd update to the PYMNTS.com OmniReadi Index, powered by Vantiv

Contacts

For PYMNTS.com
Brooke Hawkins, 617-374-4700
bhawkins@pymnts.com