Unacast Wins Best Location-Based Campaign in the 2015 Local Visionary Awards

‘Coca Cola offline to online retargeting campaign using beacon data’ tops the shortlist of influential industry awards honoring innovation in local marketing and commerce

NEW YORK--()--Media platform Unacast has been named winner of the Best Location-Based Campaign in the First Annual Local Visionary Awards, presented by Street Fight, the leader in business-to-business media covering the connected local economy.

The awards acknowledge individuals and brands whose contributions are moving the local digital marketing industry forward and recognized achievement in several categories as benchmarks of the disruption taking place in the way local businesses connect with local consumers.

Unacast, which as the backend of all proximity connects hyper local physical behavior to digital domains, demonstrated high achievement in the category of Location-Based campaign. This category recognizes campaigns that put a specific emphasis on location to deliver results for marketers combined with ease of use/interface applied. Its campaign for Coca Cola in Norway, offering a free Coke to cinema visitors and then retargeting online those that redeemed the offer with free cinema tickets sometime later delivered extremely high levels of engagement and return footfall.

“Unacast has set the standard for ideas and execution in local,” said Laura Rich, CEO of Street Fight. “This award is a testament to the innovative thinking at Unacast.”

Thomas Walle, Co-founder and CEO Unacast said: “We’re thrilled to be recognised in New York among the most innovative companies in proximity, all of us working hard to move the industry forward.”

The winners other than Innovator of the Year were determined by a panel of judges, including David Card, Director of Research for Street Fight Insights; PagePart CEO Randy Parker; WPP’s Gwen Morrison; and Closely CEO Perry Evans. Innovator of the Year was determined by popular vote.

For more information visit streetfightmag.com.

Contacts

Media:
Unacast
Veronique Rhys Evans, +44 7545 915 590
Head of PR & Communications
veronique.rhys.evans@unacast.com

Release Summary

Media platform Unacast Wins Best Location-Based Campaign for 'Coca Cola offline to online retargeting campaign using beacon data' at influential industry awards - the 2015 Local Visionary Awards

Contacts

Media:
Unacast
Veronique Rhys Evans, +44 7545 915 590
Head of PR & Communications
veronique.rhys.evans@unacast.com