Research and Markets: Mobile Analytics Market Global Forecast and Analysis: The Global Market is Expected to Grow From $1.36 Billion in 2015 to $4.12 Billion by 2020

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/2jsdkp/mobile_analytics) has announced the addition of the "Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020" report to their offering.

'Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region'

Affordability of smartphones and availability of high speed networks have enabled an increase in smartphone penetration. The Smartphone penetration rate has reached to a threshold level in most of the developing countries. Furthermore, explosive growth in mobile apps is bringing mobile and big data together. Mobile app usage and mobile data consumption has continuously grown over the last 5 years. Thus, mobile analytics helps to meet business objectives by analyzing the apps, personalized experiences, and marketing campaigns and derive meaningful insights from mobile data.

The mobile analytics market is broadly classified into types, such as mobile advertisement and marketing analytics, in-app behavioral analytics, application performance analytics, and others. Global mobile ad spending is experiencing exponential growth and this enables the surge in the mobile analytics solutions demand. The global market is expected to grow from USD 1.36 Billion in 2015 to USD 4.12 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.

With the prevalent smartphone penetration and increasing need to obtain actionable insights on customer behavior is accelerating the demand for the mobile analytics solutions across the globe. There are several other factors such as increasing use of mobile advertising and rapid growth in mobile data that are further pushing this market on a high-growth trajectory.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Industry Trends

7 By Type

8 By Deployment

9 By Vertical

10 Geographic Analysis

11 Competitive Landscape

12 Company Profile

13 Appendix

For more information visit http://www.researchandmarkets.com/research/2jsdkp/mobile_analytics

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Smartphones and Mobile Devices

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Smartphones and Mobile Devices