WEST ELM TO OPEN RED BANK LOCATION AT WEST SIDE LOFTS

Welcomes Seven New Jersey-based Makers to Red Bank Community with LOCAL Initiative

--()--West Elm (NYSE:WSM):

What:

 

Brooklyn, NY-based home furnishings retailer West Elm will open its third New Jersey store at West Side Lofts in Red Bank on Thursday, October 22, 2015 at 10:00 a.m. The more than 11,000-square-foot store will open with West Elm’s holiday assortment including Fair Trade Certified, handcrafted and local products accompanied by a suite of complimentary design services. Crafted goods from seven New Jersey-based artists and makers will be sold in-store as part of West Elm’s LOCAL initiative. The opening of the new store will create approximately 25-30 jobs in the heart of the Arts and Antiques District in Red Bank.

 

To celebrate the opening, West Elm has partnered with New Jersey-based artist Rebecca Rodriguez of Dirtsa Studio to design a limited edition tote bag that will be gifted to the first 300 shoppers with a $50 minimum purchase. Additional store opening activities include a sweepstakes* offering local customers a chance to win a $2,000 gift card and an invitation to a pre-opening celebration on Wednesday, October 21, 2015 from 6:00 p.m. – 8:00 p.m.

 

For up-to-date information on in-store promotions and events, customers are encouraged to “Like” the Red Bank store on Facebook: https://www.facebook.com/westelmredbank and follow the store on Instagram: @westelmredbank.

 

When:

The grand opening will take place on Thursday, October 22, 2015 at 10:00 a.m.
Store hours: Monday-Saturday 10:00 a.m. - 8:00 p.m., and Sunday 11:00 a.m. - 6:00 p.m.
 

Where:

West Elm Red Bank at West Side Lofts is located at 1 Bridge Avenue, Space 5
Red Bank, NJ 07701. The store phone number is 732.576.9952.
 

Why:

“At West Side Lofts in Red Bank, we have the opportunity to both support the transformation of the borough, and help foster its vibrant community of artists, makers and creatives,” said West Elm president Jim Brett.
 
The West Elm Red Bank LOCAL assortment will include the following seven makers:
 

Arbor: A designer who creates handmade goods allowing the natural beauty of the wood to speak for itself.

Brian Farrell Art & Design: A Freehold, NJ producer of handmade tea towels with both an urban and organic influence.

Dirtsa Studio: A Yale alumni who creates playful pillows and chalkboard maps.

MAVIS Studio: An architecture and design graduate who makes original objects and planters in her home studio.

Mindful Soap Company: A hardworking mom that specializes in creating 100% natural small batch soaps that are safe for the entire family.

Nightingale Projects: A husband and wife duo who screen prints and designs greeting cards inspired by personal stories and travels.

Salt & Still: A talented artisan who uses natural dyes and fibers to craft heirloom quality pillow cases and canvas seat camp stools.

 

About:

The West Elm Red Bank store design melds a charming historic building with the city’s urban location. A wood collage map of New Jersey made of reclaimed lathe sourced from around the U.S. is affixed to the wall nearest the store’s entrance. The cash wrap is made of inset salvaged wood-planked panels, and the back wrap sits underneath a stair landing featuring a slatted-wood screen constructed from slender, angled wood.
 
West Elm helps customers express their personal style at home. Headquartered in Brooklyn, NY, the brand opened its first store in 2003 in DUMBO, the neighborhood it still proudly calls home. Everything West Elm does is designed to make an impact, from its commitment to Fair Trade Certified, local and handcrafted products to its community-driven in-store events and collaborations. Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand operates 79 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in the Middle East and the Philippines through unaffiliated franchisees. West Elm is online at westelm.com, is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube, and is a member of the Williams-Sonoma, Inc. portfolio of brands.
 

*Open only to residents that live within the Red Bank, NJ area. Official rules of the sweepstakes can be found on the West Elm Red Bank Sweepstakes page.

Contacts

West Elm Contacts:
Andres (Dru) Ortega
718-780-0452
aortega2@wsgc.com
Nicole Sutliff
718-780-4416
nsutliff@wsgc.com

Contacts

West Elm Contacts:
Andres (Dru) Ortega
718-780-0452
aortega2@wsgc.com
Nicole Sutliff
718-780-4416
nsutliff@wsgc.com