WoodSpring Hotels Unveils New Design Package for the WoodSpring Suites brand in Response to Guest and Developer Feedback

WICHITA, Kan.--()--WoodSpring Hotels, operators of the Value Place and WoodSpring Suites brands, today unveiled a new interior design package for their WoodSpring Suites brand at the annual Lodging Conference in Phoenix, Ariz. The new design package, called “Refreshingly Simple,” creates the fresh and inviting atmosphere desired by today’s extended stay guests, who often stay for weeks at a time. Refreshingly Simple reflects the brand’s WoodSpring name and down-to-earth personality by incorporating elements of nature throughout the hotel complemented with bright accent colors and clean white bedding. The company partnered with industry-leading design and architecture firm Gensler on the design development.

“WoodSpring Hotels is going through a metamorphosis to not only be the fastest growing, but by far best-in-class hospitality company in the extended-stay value segment,” said Bruce Haase, WoodSpring Hotels’ CEO. “This new design for our WoodSpring Suites brand complements our proprietary operating model, ensuring guests have an outstanding experience while continuing to provide operators an easy, affordable and efficient business model.”

“We are on path to changing the public’s perception of what extended-stay hotels in the value segment can be,” said Kyle Rogg, COO. “As with every facet of our transformation, we have conducted extensive guest research to find out what guests want and need in their guestrooms. We have put together an affordable package for developers that specifically meets those traveler requests. It clearly differentiates the WoodSpring Suites brand to both the guest and developer.”

The Refreshingly Simple design package takes cues from natural surroundings. It provides a welcoming and simple yet thoughtful design that allows guests to relax and unwind after a full day of work or leisure. Guestrooms are brand new from top-to-bottom, including full-size vanities with lighted mirrors and stand-up showers in the bathrooms, well-equipped kitchens featuring cabinets with a rich wood finish and fresh white bedding that is washed for each guest, along with well-planned storage, working and eating areas. Each hotel will be based on one of three different color schemes: Maple Field – a calming orange, Stony Brook – a tranquil greyish-blue, or Morning Glory – a soft blue.

“Our research shows that it’s all about making it easy for our guests to feel comfortable and get a good night’s sleep,” said Mike Varner, EVP of brand strategy and management. “Our typical guest stays with us for weeks at a time, so creating an unpretentious, home-like sanctuary is that much more important for WoodSpring Suites. We went out of our way to create a truly homey feel with our new design package, and the reaction from guests and the development community during our research was sheer delight.”

“Guests have told us that they’re willing to stay longer and pay more if the experience really fits their needs,” Varner noted. The brand offers features such as complimentary Wi-Fi and on-site guest laundry to meet these needs. “From our recent introduction of the WoodSpring Suites brand to this new interior design, we are telling consumers and developers alike that we have done the research, have listened to their feedback and now have created a brand and experience that we believe exceeds their expectations.”

Since its introduction this past spring, the company has already hit a key milestone with the opening of the first WoodSpring Suites hotel in July. This momentum is reflected in the company’s strong development pipeline, which includes both franchised and corporate-developed hotels across the country. System-wide, franchise hotels in the pipeline increased by 50 percent compared to the end of second quarter of 2014, including nearly 70 properties under active development and 10 under construction. The company expects that the Refreshingly Simple design will begin appearing in new construction WoodSpring Suites hotels late this year.

About WoodSpring Hotels

WoodSpring Hotels is the company behind the nation’s fastest growing value extended stay hotel brand with 198 hotels system-wide located in 30 states. The company owns 87 hotels and provides management services for both company-owned and franchised locations under the WoodSpring Suites and Value Place brands. WoodSpring Suites, as well as its enhanced brand extension, WoodSpring Suites Signature, are hotels for good people with practical needs, down-to-earth attitudes and a comfortable style, and who appreciate the value of life’s necessities – done really well. For more information, visit www.WoodSpringFranchise.com.

Contacts

WoodSpring Hotels
Chris Daly, media
703-435-6293
chris@dalygray.com

Release Summary

WoodSpring Hotels, operators of the Value Place and WoodSpring Suites brands, unveiled a new interior design package for their WoodSpring Suites brand called “Refreshingly Simple.”

Contacts

WoodSpring Hotels
Chris Daly, media
703-435-6293
chris@dalygray.com