CHICAGO--(BUSINESS WIRE)--Carlin O’Brien, a privately owned full-service brokerage and member of BeaconUnited, announces that it is changing its name to Carlin Group — a name change that better reflects the regional consumer-packaged-goods sales and marketing agency it has become. The news is announced as Carlin Group participates in this year’s National Association of Convenience Stores and the National Frozen and Refrigerated Association shows taking place this week in Las Vegas and Dallas respectively.
Carlin Group’s first-class service model continues to shine under the growing spotlight on their business. Headquartered in the Chicago area, Carlin Group now has more than 300 employees serving the Midwest region handling manufacturers’ brands in multiple categories.
“As the company has grown through the years, the driving factor behind our brand diversity has been to create scale and solutions for clients regionally,” said Brad Carlin, Carlin Group CEO.
According to Carlin, the new name does not signify a radical change within the company. Instead, the change and rebranding represent a brand refresh as opposed to an overhaul. The company continues to operate under the same basic pillars on which it was founded — including integrity across the board.
“Our future is to continue to invest in our company and to serve our clients,” said Jeff Mahler, president of Carlin Group. “Our expansive growth over the last decade has cemented the level of excellence we are known for throughout the region. We are an innovative solution provider. Now that we’re able to offer a full portfolio of analytics, we’ve only improved our best-in-class processes and customer service.”
About Carlin Group
Founded in 1962, Carlin Group is a leading regional sales and marketing solutions company entrusted to building brand value for clients and customers. Carlin Group’s tailored services include headquarter sales, retail merchandising, promotion administration and analytics for the grocery, drugstore, convenience, mass marketers, limited assortment, regional/national wholesalers and distributor industries. Headquartered in Chicago, Carlin Group has more than 300 associates and offices throughout the Midwest. For more information visit www.carlin-group.com.
