Fast Company’s October Cover Story: 
“Admit It. You Love Uber.”

An In-Depth and Exclusive Profile of Uber CEO Travis Kalanick

NEW YORK--()--Fast Company today released its October cover story ("Admit It. You Love Uber."), which takes an in-depth look at Uber, the most talked about and fastest growing company around, and its elusive and highly controversial CEO Travis Kalanick. Fast Company Contributing Writer Max Chafkin spent five months reporting the story, spending time with Kalanick, who hasn't granted any other interviews in the last year, and talking with dozens of his former and current Uber employees.

The 6,000-word article reveals that Kalanick's public image as a brash, arrogant and ruthlessly capitalistic CEO is distorted and that he is actually extremely sophisticated in his approach to business building and leadership. Chafkin also delves into the three big bets Kalanick is currently making: the development of Uberpool, the company’s broad expansion in China and India, and its heavy investment in driverless car technology —and he analyzes the enormous impact these initiatives could have on the environment, employment and the global economy.

Kalanick admits to Fast Company that the barrage of negative press has hurt him. "I'm OK being seen for who we are, but it's not clear to me that's always what people have written. We'd prefer to just be helping people get from point A to point B, but when the company starts to succeed, in a city, or in a country, or around the world, you start to get brought into more and more of these political debates."

Kalanick on China and his fantasy to someday live there:

"That’s where the action is. There are certain things in life where you have to go for it—just for the sheer adventure of it, and also for the potential. Part of being an entrepreneur is going to places that go against what the conventional wisdom might say. And when you win, well, you’ve won, right?”

Kalanick on being a CEO:

"You're going down the highway and it's a bit foggy. You've got to keep your eyes on the road and your hand on the steering wheel. You can only see so far ahead. But if you keep solving interesting problems, you get somewhere you didn't expect."

Links to the complete article, and a summary by Max Chafkin follow:

http://www.fastcompany.com/3050762/tech-forecast/admit-it-you-love-uber

http://www.fastcompany.com/3050250/what-makes-uber-run

Contacts

For Fast Company
Mary Wible Vertin, 917-593-3223
mevertin@gmail.com

Contacts

For Fast Company
Mary Wible Vertin, 917-593-3223
mevertin@gmail.com