GLEN MILLS, Pa.--(BUSINESS WIRE)--Where there is heat, there’s often humidity. When it’s summertime, it’s usually red hot. That’s why Axalta Coating Systems, a leading global supplier of liquid and powder coatings, is featuring a new post on its popular Color Block blog that explores how red is ubiquitous in the summer of 2015.
The new post titled, Red Hot Summer can be viewed at axaltacs.com/us/color as part of a year-long campaign celebrating Axalta’s Automotive Color of the Year 2015–Radiant Red.
In the post, Axalta’s Color Marketing Manager, Dan Benton, tantalizes taste buds by highlighting Radiant Red summer treats including cherry-red popsicles, juicy tomatoes and spicy fresh salsas. Benton connects these dynamic shades to Axalta’s industrial products that can be spotted on roller coasters and other amusement park rides throughout the country.
“While enjoying summer, many of us have noticed the prominence of the color red,” said Benton. “I was thrilled to see many brilliant red cars at the Woodward Dream Cruise in Detroit. And at a recent baseball game, as my family and I sung the National Anthem, I was acutely aware of the lyrics–‘rocket’s red glare.’ Red is everywhere.”
Axalta announced its Automotive Color of the Year 2015 in November at the SEMA tradeshow in Las Vegas after statistics showed an uptick in red popularity by car buyers worldwide. Axalta’s 2016 Automotive Color of the Year will be announced in January.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn