Johnston will oversee the consolidated media buying operations across GroupM’s media agencies in Canada, which include Mindshare, MEC, MediaCom and Maxus. He will be responsible for leveraging GroupM’s market-leading scale across all media channels to deliver competitive advantage to the agencies’ clients in areas including pricing, audience measurement, content partnerships and benchmarking. According to RECMA, GroupM commands nearly 30% of the Canadian media market. Johnston will be based in Toronto and will report to GroupM North America CEO Kelly Clark.
A media trading veteran, Johnston was Head of Trading for GroupM Ireland for the past three years. Prior to that he held various trading leadership roles for OMD in the UK.
“The Canadian market is dynamic and diverse, and holds significant growth opportunity for GroupM. Neil has a proven track record and the right experience to help our clients win in the marketplace through creative media partnerships,” said Clark.
“This is perhaps the most exciting time to be in the media investment management business. I look forward to collaborating with teams across our agencies to create stand-out advertising solutions that really pay back for our clients,” said Neil Johnston. “I also look forward to getting to know GroupM’s media partners in Canada and working closely with them for the benefit of our customers.”
GroupM is the leading global media investment management company serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.