POWAY, Calif.--(BUSINESS WIRE)--Disguise, Inc., the Halloween costume division of leading toy manufacturer, JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced that it has secured a licensing agreement with Moose Toys to bring the loveable, collectible franchise, Shopkins to life in costume and dress-up form. Children will be able to become their favorite characters and show their love for Shopkins in a whole new way. As the Shopkins say, “once you shop…you can’t stop.” The multi-year, multi-category agreement grants Disguise rights to distribute Shopkins-licensed products across channels in North America. The deal was brokered by The Licensing Shop Inc.
“Shopkins is an incredible collectible phenomenon and we are excited to be a part of the magic with our costumes,” said Joe Anton, President of Disguise, Inc. “Children love these tiny characters and we look forward to bringing them to life in a fun and authentic way that will resonate with fans.”
“The success of Shopkins is its focus on social play; fans trade characters among friends and work together to grow their collections,” said Paul Solomon, CEO Moose Toys.
The Shopkins costumes from Disguise, as well as dress-up items and accessories, are scheduled to be available at retailers Fall 2016.
About Disguise, Inc.:
Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. As a wholly owned subsidiary of JAKKS Pacific since 2008, Disguise designs and manufactures millions of costumes for the American and other markets worldwide each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com.
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific®, Road Champs®, Funnoodle®, Plug It In & Play TV Games™, Kids Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, DC Comics and Saban’s Power Rangers®. DreamPlay Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks’ proprietary iD recognition technology. www.jakks.com
Shopkins, by Moose Toys, hit retail shelves in June 2014 instantly exceeding sales expectations and has now sold over 80 million Shopkins characters globally. The results have been outstanding with product flying off shelves and selling out in stores nationwide in a matter of weeks and online in as little as 24 hours. As a result, retailers are scrambling to secure stock, with retailers doubling their orders and flying product in to meet demand. The Shopkins’ tag line of “once you shop, you can’t stop” seems to be translating into reality.
In addition to the brand’s retail success, the Toy Industry Association of America (TIA) recently awarded the Shopkins Small Mart Playset the coveted Toy of the Year Award for Girls Toy of the Year.
Shopkins are the super cute, miniature, grocery and fashion themed collectibles sold with adorable shopping bags and baskets. With over 400+ million views on Shopkins YouTube webisodes and fan videos, Shopkins is shaping up to be Moose’s biggest brand ever.
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