CORRECTING and REPLACING OrthoLite Launches Partnership with Naturalizer Collection

Naturalizer@work collection to feature OrthoLite comfort foam insoles

CORRECTION...by OrthoLite

AMHERST, Mass.--()--Fifth bullet of release should read: Vinette ($99): Made with 2¾" heel, available in black leather; wide shaft in sizes medium 4–12 and wide 7–10 (instead of Vinette ($199): Made with 2¾" heel, available in black leather; wide shaft in sizes medium 4–12 and wide 7–10).

The corrected release reads:

ORTHOLITE LAUNCHES PARTNERSHIP WITH NATURALIZER COLLECTION

Naturalizer@work collection to feature OrthoLite comfort foam insoles

OrthoLite, the leading provider of comfort and performance insoles, today announces its partnership with Naturalizer on a new shoe collection that will bring added cushioning to career women who work on their feet all day. Named Naturalizer@work, the collection offers innovative safety and style features in five fashionable models.

The Naturalizer@work collection will use OrthoLite Lazy Slow Recovery Foam and OrthoLite .11 Medium Density Foam in the insoles. This combination allows the insoles to conform to the foot, creating a custom fit that instantly rebounds to its original shape after each use. This insole technology allows women to experience the ultimate lightweight breathability from morning to night where they need it most, under their feet. Naturalizer delivers feminine, stylish, comfortable shoes that are relevant to the busy lifestyle of today’s woman with rich leather, soft suede and unique details.

“This partnership with Naturalizer allows OrthoLite to provide the ultimate in comfort to hardworking women who are on their feet all day,” said Pamela Gelsomini, president of OrthoLite. “We are happy to support them as they work long hours to perform their duties.”

The new collection features fresh, sophisticated designs that fit into any wardrobe. Styles in the Naturalizer@work collection with OrthoLite foam technology include:

  • Fanfare ($109): Made with 2¾" heel, available in black leather or black on black cheetah leather; sizes medium 4–11 and wide 7–10
  • Florence ($99): Made with 2” heel, available in black leather or black on brown cheetah leather; sizes medium 4-11, 12 and wide 6-10, 11, 12
  • Freeda ($99): Made with 10" strap drop and 2” heel, available in black tumbled leather, black tooled leather, and spot animal print/black leather; sizes medium 4-11, 12 and wide 6-10, 11, 12
  • Venue ($119): Made with 2¾" heel, available in black leather and classic navy; sizes medium 4–11 and wide 7–10
  • Vinette ($99): Made with 2¾" heel, available in black leather; wide shaft in sizes medium 4–12 and wide 7–10

"OrthoLite is an industry leader and together we can offer an amazing and comfortable shoe that will make a difference in the day of women in the service and healthcare industries,” said John Malpiedi, senior vice president and general manager of Naturalizer. “The Naturalizer@work collection represents a new standard in footwear comfort, while also delivering on the innovative safety and style features that are important to consumers."

Stay up-to-date by liking OrthoLite and Naturalizer on Facebook and following the brands on Twitter at @OrthoLite and @NaturalizerShoe.

About OrthoLite:
OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open cell foam insoles found in more than 200 million shoes each year, including ASICS, Clarks, New Balance, Merrell, Nike, Puma, Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort and breathability. OrthoLite insoles can now be purchased through a partnership with Amazon. For every pair of insoles sold, OrthoLite will donate $1 to the Level Field Fund, a grant-giving program that strives to bridge gaps in funding to uniquely talented athletes to train and compete successfully. To purchase insoles or for more information, please visit www.OrthoLite.com.

About Naturalizer:
In 1927, Naturalizer had the revolutionary idea of creating stylish and comfortable shoes made just for women. The brand became known as "the shoe with the beautiful fit." For more than 80 years, Naturalizer has understood how truly comfortable shoes can help women move energetically through their day and live life to the fullest. Naturalizer remains committed to designing beautiful shoes that feel as good at the end of the day as they do at the beginning. And because of this commitment, Naturalizer shoes feature our exclusive N5 comfort system - five essential features that are proven to provide all day comfort: extra cushioning, breathable linings, balance with every step, flexible soles and lightweight material. Naturalizer is still one of the few brands in the marketplace that women can turn to for hard-to-find sizes and widths, and wide shaft boots, because we believe that shoes can only be comfortable when they are a perfect fit. Naturalizer shoes are designed with the best of each season's trend-right looks, details and materials that women will love for work, play and every day. Today, Naturalizer is inspiring women to live their lives and love their shoes in 60 countries around the world.

Contacts

For OrthoLite
Elizabeth Monahan, 617-939-8386
emonahan@conecomm.com
or
For Naturalizer
Kimberly Amack, 972-388-5525
kimberly@truepointagency.com

Release Summary

OrthoLite, the leading provider of comfort and performance insoles, today announces its partnership with Naturalizer on a new shoe collaboration that brings added cushioning to career women.

Contacts

For OrthoLite
Elizabeth Monahan, 617-939-8386
emonahan@conecomm.com
or
For Naturalizer
Kimberly Amack, 972-388-5525
kimberly@truepointagency.com