Research and Markets: Data Management Platforms - Essential Tools for Digital Advertising

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/x4drsb/data_management) has announced the addition of the "Data Management Platforms - Essential Tools for Digital Advertising" report to their offering.

This strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the future.

It also discusses the market potential of DMPs in the United States and the business models of the providers. Moreover, this insight lists the key considerations for organizations that want to partner with a DMP provider for their data management requirements.

Data Management Platforms:

The insights generated from consumers' digital activities can help brands, marketers, and content publishers deliver targeted offers and custom content services. The wide range of activities performed by consumers in the brick-and-mortar retail environments form a source of data (about consumers) as well.

The need to appropriately process these vast and complex data sets has led to the emergence of data management platforms (DMPs), which can ingest and normalize the data sets and develop actionable insights about consumer behavior. In the context of digital advertising, a DMP can be used by marketers and agencies (collectively referred to as buy side) and content publishers and app developers (collectively referred to as the sell side) to make audience data meaningful and actionable.

Therefore, a DMP plays a central role in the advertising ecosystem, where their services (or capabilities) are used by both the buy and the sell sides to power digital marketing.

Key Topics Covered:

1. Introduction

2. Data Management Platforms

- Data Ingestion, Normalization, and Optional Creation

- Intelligence Sharing

3. DMP Engagement Models

- Engagement Models for Publishers

- Engagement Models for Marketers

- Engagement Models for Other Entities

- Summarizing the DMP Engagement Models

4. Emerging Trends and DMP Roadmap

- Multi-channel; Offline, Online, and Mobile Integration

- Marketing Clouds

- Smart Data and Events-driven Marketing

- Audience Marketplace

5. How can DMPs Differentiate?

6. Key Considerations for Selecting a DMP

- Basic Capabilities

- Other Essential Capabilities

7. DMP Market Size

- Types of Customers

- DMP Market Potential

8. Conclusion and the Final Word

For more information visit http://www.researchandmarkets.com/research/x4drsb/data_management

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing