RALEIGH, N.C.--(BUSINESS WIRE)--Bulk TV & Internet (Bulk TV), a leading provider of television solutions to hotels nationwide, announces their agreement with RLHC (Red Lion Hotels Corporation) to provide the DIRECTV Residential Experience (DRE) at the premier Hotel RL Baltimore Inner Harbor, the company’s first location of the new full-service, lifestyle brand. Consistent with the technology-focused design of the hotel, guests will enjoy an upscale, in-room entertainment experience complete with over 100 HD channels, an interactive program guide and the customizable Guest Welcome Screen.
“We selected Bulk TV as our provider because of the positive response we have had from both our guests and our operators at Red Lion Hotels and Red Lion Inn & Suites,” said Bill Linehan, chief marketing officer for RLHC. “The viewer experience emulates the experience our guests expect from home.”
Hotel RL Baltimore is located downtown in the structure previously known as The Keyser Building, a 10-story historic property renovated to include 2,400 square feet of meeting space, a business center, a gym facility and 130 guest rooms. The conversion brand property will be the first on the East Coast for RLHC, based in Washington.
Bulk TV and RLHC began their partnership in early 2014 when the two companies signed a master services agreement following an extensive recruitment and vetting process. Bulk TV has since installed DIRECTV HD solutions in 20 Red Lion properties. Bulk TV will deliver the DIRECTV Residential Experience, DIRECTV’s premier hotel offering, to the Hotel RL Baltimore.
In addition to an expansive channel lineup, the DIRECTV Residential Experience features a faster, easier-to-use interactive program guide that is operated by an anti-microbial, simplified remote. The co-branded guide is accessible through the new Guest Welcome Screen interface, which enables interactive components such as in-room messaging, folio review/express checkout, hotel amenities and event information. The system utilizes compact, hidden receivers in each room so that guests can enjoy the same first-rate DIRECTV experience they receive at home.
“The Hotel RL brand was designed with an emphasis on comfort and technology,” said James Jessel, vice president of sales for Bulk TV & Internet. “Bulk TV delivered a robust, in-room entertainment solution that will complement the brand’s many forward-thinking, technological offerings further enriching the guest experience.”
For state-of-the-art companies like RLHC with a national footprint, Bulk TV is able to create a consistent and standardized experience regardless of the hotel’s geographic location. The company’s ability to offer personalized solutions to satisfy the needs of the hospitality industry has made Bulk TV a leader in providing television solutions to hotels coast-to-coast.
Bulk TV provides television services to over 4,000 properties nationally and across all major brands. The company’s turnkey solutions include complete engineering and fulfillment of technologies, project management, professional installations, and 24/7x365 technical support. In addition to DIRECTV services, Bulk TV also provides Mitel voice and wireless network solutions. For more information, please visit www.bulktv.com.
About Bulk TV & Internet
Bulk TV & Internet is a leading provider of DIRECTV services designed to meet the unique needs of hospitality and healthcare properties. Bulk TV & Internet provides free-to-guest television programming and digital satellite TV systems to more than 350,000 rooms nationwide. In addition to award-winning television services, Bulk TV also offers high-speed Internet access solutions and Mitel phone systems. For more information, please visit www.bulktv.com.
About Hotel RL
In October 2014, RLHC launched Hotel RL, its new full-service conversion brand targeted for the top 80 U.S. urban markets. Inspired by the spirit of the Pacific Northwest and designed for consumers with a millennial mindset, Hotel RL is centered on the concept that a hotel should be a town square where visitors and locals meet to collaborate. The focal-point of the open pavilion-style lobby is The Steps, a new gathering and seating concept where guests can enjoy an espresso and complimentary Wi-Fi in the mornings or a signature cocktail in the evenings, and The Living Stage, an events platform to host and broadcast entertainment and TED-style talks. Signature elements of the Hotel RL brand include distinctive coffee service in the lobbies, centered upon the notion of enticing guests out of their rooms and into a Pacific Northwest coffee house setting. The guest rooms are designed with comfortable soft seating and hard work surfaces throughout, with wood floors, retail-inspired changing areas and large flat-screen TVs.
Red Lion Hotels Corporation is a hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion, Red Lion Inn & Suites, GuestHouse International and Settle Inn brands. Established in 1959, the company has 130 hotels system-wide and also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.