LAS VEGAS--(BUSINESS WIRE)--Though is hasn’t yet been released to the public, Big Box Vodka—the new distilled spirit from the Aristocrat Group Corp. (OTCBB: ASCC)—is already a hit with focus groups. Through the company’s market research testing outreach, consumers are telling ASCC that they love Big Box Vodka’s flavor profile, packaging innovations and lifestyle complement.
“Our focus groups are the first people outside of our offices who have sampled Big Box Vodka’s total package—the crisp taste, the unparalleled portability and the unique 1.75 liter packaging,” said ASCC CEO Robert Federowicz. “We’ve been extremely pleased with the response that this new product has gotten so far. All of our expectations have been confirmed, and we’re very excited to move forward with our marketing plans.”
The next step in bringing Big Box Vodka to market will be meeting with distributors and retailers from around the country. ASCC will set its first meetings up in the coming weeks, Federowicz said.
Big Box Vodka’s groundbreaking packing is composed of microflute cardboard, which provides superior durability and insulation. Every box contains a spouted, inner beverage bladder that can be removed for faster cooling times. The ultra-premium vodka within is made in the U.S. using Idaho Winter Wheat and pure Rocky Mountain water in a four-column distillation process. Each box contains 1.75 liters—more than double the amount inside traditional 750 ml bottles, without taking up more space.
Plans call for Big Box Vodka to be debuted simultaneously this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a huge population of more than 90 million people—nearly 30 percent of the total U.S. populace. ASCC’s premiere brand, RWB Ultra-Premium Handcrafted Vodka, is already available online and at many bars and retailers.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO) and Brown-Forman Corp. (NYSE: BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
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