SAN FRANCISCO--(BUSINESS WIRE)--Leading video game and entertainment publisher IGN, a division of Ziff Davis, announced today it will launch its brand-new channel on Snapchat Discover this Thursday, August 27 at 6 a.m. PT. Through its Discover channel, IGN will deliver daily editions, edited specifically for Snapchat, to the platform’s near 100 million daily active users.
The IGN Discover channel will feature content specifically created for the Snapchat platform, such as Six-Second Reviews, SnapCheats, IGN Behind the Scenes, Slo-Mo Mode, Fan Art Fridays, IGN’s Animation Theater and more. IGN will continue to provide its fans with industry-leading game, movie and TV show trailers and reviews, celebrity interviews and game and entertainment news. Each daily edition will be available for Snapchatters to view for 24 hours.
“We are excited to partner with Snapchat and bring our content to a new generation of games and entertainment enthusiasts,” said Peer Schneider, GM and Co-Founder of IGN. “Gaming and geek culture have become dominant voices in pop culture and IGN will give Snapchat’s core demographic of 13-to-34 year-olds something new to talk about and share every day.”
As part of its launch, IGN will unveil exclusive content from game and film industry leaders, including the official “Lara Croft GO” trailer from Square-Enix, the first-ever image gallery of two levels in LEGO Dimensions from Warner Bros. Interactive Entertainment, International Pop-Artist Jason Derulo playing Ubisoft’s “Just Dance 2016” using the Controller App, a first look at the upcoming Legendary Pictures’ motion picture release “Krampus” and behind-the-scenes footage from upcoming big events such as PAX Prime, Tokyo Game Show and New York Comic-Con.
“Gaming is an obvious vertical for Discover because it’s an exciting form of storytelling that’s immersive and incredibly entertaining,” said Nick Bell, Head of Content at Snapchat. “We are thrilled to partner with IGN and share their unique view of the gaming culture with our Snapchat community.”
IGN’s Discover channel will also contain 3V advertising, which includes sponsorship mentions and vertical video ads interspersed throughout the channel’s daily editions. Launch partners include Universal Pictures and XYIENCE Energy Drink.
“Snapchat Discover is a tremendous opportunity for brands to reach a highly engaged demographic, and XYIENCE is excited to be a part of IGN's launch on the platform. Gamers and energy drinks go hand-in-hand, making this partnership a great fit for XYIENCE,” said Thomas Oh, Senior Vice President of Marketing at Big Red, Inc.
On Snapchat Discover, publishers can share their expert editorial perspectives with the Snapchat community in a beautiful, digestible format, which perfectly aligns with the IGN voice and vision. This new partnership is the ideal platform for IGN content, which features peerless access to today’s most popular video game and entertainment news.
IGN is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. IGN's mobile and desktop websites comprise several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment; including major video game platforms and other forms of entertainment such as television, comic books and films. IGN reaches 63.8MM users monthly across mobile, web, and OTT platforms, with 12.6 MM app downloads, 12MM social followers, and 7.2MM YouTube subscribers. IGN's network of video game-related properties is the #1 source for video game information online. For more information, visit IGN.com or follow us on Twitter and Facebook at @ign.
About Ziff Davis
Ziff Davis is a leading global digital-media company operating in the technology, gaming, entertainment and men’s lifestyle verticals. We reach over 120 million buyers, influencers and enthusiasts every month. Our brands – IGN, PCMag, AskMen, Speedtest, ExtremeTech, Geek, Toolbox, TechBargains, Ziff Davis B2B and emedia – produce and distribute premium content across multiple platforms and devices. We deliver advertising, performance marketing and licensing solutions to thousands of clients worldwide. Ziff Davis, a subsidiary of j2 Global, Inc. (NASDAQ: JCOM), is headquartered in NY with offices in SF, LA, Chicago, Seattle, Scottsdale, Montreal, Basingstoke, London and Sydney. Learn more at www.ziffdavis.com.