NEW YORK--(BUSINESS WIRE)--myCorporateResource.com, the leading legal content aggregator, announces the results of its first annual “Client Content Law Firm of the Year” award. This year’s Co-winners are Clifford Chance and Morrison & Foerster.
myCorporateResource.com editor, Nicholas Montgomery, commented on the inaugural awards: “Recognition of the efforts of those teams within law firms that produce world-beating, client-facing content is long overdue and we are certainly pleased to be the first legal publisher to specifically recognize those efforts with an annual award. We hope that this award will further highlight the critical importance of these efforts to law firm business development and further incentivize the publication of great legal content.”
In selecting our winners, we examined the client content of over 120 of the world’s most influential law firms. We assessed quantity, speed and strength in what we believe is the first ever comparative study of this increasingly important knowledge management material. The results of this “virtual law firm combine” are included with our in-depth look at what our Co-winners are accomplishing available @ http://www.mycorporateresource.com/images/pdfs/ClientContentTeamofYear.pdf.
Clifford Chance and Morrison & Foerster posted some impressive numbers and excelled in all of our quantity, speed and strength metrics. As much as the tangible “athleticism” of their programs impress, however, it was intangibles, the intelligent use and management of client content, that really sealed their places on the podium.
Our Co-winners, culturally different as they are, share an unrivalled understanding of how to produce and assemble client content in order to maximize its utility to readers and then to accumulate the reputational value-add of that utility over time. In short ... how to use client content to build relationships.
Congratulations (and thanks) to our winners. Client content - free, contemporaneous, legal insight on the most important issues facing corporate and financial services decision makers – is an enormously important tool. It propels readers further and faster along learning curves, making smarter clients and smarter lawyers. Clifford Chance and Morrison & Foerster deserve an enormous amount of credit, not only for generously sharing their insight but for setting standards that others will feel pushed to match.
About: myCorporateResource.com is an innovative, online legal resource which aggregates the legal content of the world’s leading law firms.